Just Norahs: Sony Launches 7 New models of Balanced Armature (BA) In-ear Headphones

Monday, February 13, 2012

Sony Launches 7 New models of Balanced Armature (BA) In-ear Headphones

On 10 February 2012, a beautiful Friday morning, I attended the Sony XBA Media Launch @Urban Restaurant, Istana Hotel.

Sony launched 7 New high performance models of Balanced Armature (BA) In-ear Headphones.

L-R: Mr. Philip Phay, Assistant Manager, RME Marketing Recording Media & Energy Division, Sony Malaysia; Mr. Koji Nagero, Deputy General Manager, Department No.1, Sony Personal Entertainment Division, Personal Imaging & Sound Business Group, Sony Corporation; Mr. Masaki Matsumae, Deputy General Manager, Brand Activation Management, Sony Malaysia.

The Sony’s new Balanced Armature headphones are able to achieve:

high resolution sound
style comfort
sound isolation
waterproofing

All thanks to the micro-sized Balanced Armature (BA) drivers and its high sensitivity.

Welcome speech and product introduction by Mr. Philip Phay, Assistant Manager, RME Marketing Recording Media & Energy Division, Sony Malaysia.

Sony Balanced Armature Headphones Sound Clinic - the Sony XBA Technology presentation by Mr. Koji Nagero, Deputy General Manager, Department No.1, Sony Personal Entertainment Division, Personal Imaging & Sound Business Group, Sony Corporation.

Mr. Koji Nagero works with Sony Corporation since 1980s and he spent the past few years to develop the Balanced Armature Technology. During his presentation, he shared with us the history and R & D of Sony headphones ; Balanced Armature (BA) Technology and the advantages of BA driver.

The Sony's BA Driver: Quarter the size of a 13.5mm dynamic driver which has a similar level of sensitivity, compact and uniquely designed optimised for music enjoyment.

In addiction, the micro-sized BA drivers allow for ultimate in-ear fit and comfort, with a Noise Blocking Structure that prevents sound from leaking in or out for clearer sound quality.

The 7 new high performance models of Balanced Armature (BA) In-ear Headphones:

High Quality Sound Models for Common Listening

1.) XBA-1

2.) XBA-2

3.) XBA-3

4.) XBA-4

Active Mobility (Waterproof Headphones)

XBA-S65

Wireless Music on the Go

(Wireless Bluetooth headsets)

XBA-BT75

For the Discerning Traveller (Digital Noise Cancelling headphones

XBA-NC85D

Hands-on demonstration begins!

Mr. Philip Phay with the waterproof headphones, XBA-S65.

The XBA-4 headphones encompass four (full range + woofer + tweeter + super woofer) BA driver units that can producing crystal clear sound reproduction and quality across the range of frequencies.

The XBA-S65 headphones are washable and waterproof. The XBA-S65 features a high sound transmission waterproof film coating, while the adjustable ear loop mechanism provides for secure, fitting comfort – all without sacrificing audio performance and maintaining top-notch sound quality.

The XBA-S65 model is my favourite headphones. This model of headphones is available in two colours, Black and White.

I also trying out all the other 6 models of newly launched BA headphones.

The colourful hybrid silicone rubber ear buds available in various sizes for a secure and comfortable fit for the 7 new models of BA In-ear headphones.