Showing posts with label Media event. Show all posts
Showing posts with label Media event. Show all posts

Thursday, May 28, 2015

Salomon X-Scream 3D Launch in Malaysia & My First Impressions of X-Scream 3D

Last Saturday, I was invited to attend the Salomon X-Scream 3D Launch in the Apartment, KLCC. I was pretty excited to find out more about the Salomon's new city trail shoes. The Salomon X-Scream 3D is the latest shoe from Salomon's City Trail range.
The new Salomon X-Scream 3D for men (Gecko green/bright red/black) and women (Hot pink/mystic purple/white). 

Salomon introduces the evolution of everyday training with X-Scream 3D. As the embodiment of Salomon's City Running Concept, X-Scream 3D provides ample ride and cushioning for everyday running on hard paths and roads, but with superior foothold and grip to ensure agility for diverse movements on multiple surfaces. For runners who want to break away from the same routine, X-Scream 3D delivers the foothold, grip and ride to let you make every run an adventure.
During the launch event, I was given a pair of Salomon X-Scream 3D in Hot pink/mystic purple/white to test run with invited media members and bloggers. My first impressions of  Salomon X-Scream 3D are light, quite cushioning and comfortable. It is easy to wear with just one-pull tightening the shoe lace and store the shoe lace in lace pocket. I was wearing size 7 Salomon X-Scream 3D and this pair of city trail shoe is comfortably roomy. I like lightweight running shoes and I always run in lightweight or minimalist shoes.
 
Now, I'm ready to join the test run session lead by Mr. Raymond, Salomon Brand Ambassadors of Malaysia.

After the briefing and warm-up sessions, we started to run around KLCC Park. 
We started off  with a slow jog in the park. This was my first time running in KLCC park. A complete loop of this park is about 1.30 km.
We ran on grassy surface and  slopes in the park. 

The Salomon X-Scream 3D are supportive and stable when I run on different terrain and surfaces such as rubberized track, grass, sand, concrete pavement, slopes and staircase. The 3D grip or better known as  multi-terrain grip works well when I run up & down the slopes and staircases in the KLCC park. At one point, I was actually running  below 5 minutes pace. (Thanks Marlina for this nice photo).
With YK and Karsten posing after the test run in Salomon X-Scream 3D shoe.
After the test run session, we were invited for breakfast and the product sharing session by Mr. Samuel Soong, Product Manager of Salomon.
Mr. Samuel shared with us the features and technologies used in Salomon X-Scream 3D. 
Foothold in every direction
3D Fit comfortably holds your foot in place, even during dynamic directional changes. X-Scream 3D shoes begin with Salomon's well known Sensifit and Quicklace system for outstanding foothold and comfort. With the Endofit and seamless upper, this shoe feel great even without socks.

Multi-surface Grip
3D Grip ensures confidence on wet or dry, soft or hard surfaces.

Responsive ride for a dynamic run 
3D Ride feels smooth and cushioned on consistent and uneven surfaces.
 
The Salomon Brand Ambassadors of Malaysia sharing their experiences running in Salomon X-Scream 3D shoe.
A group photo of invited media members and bloggers with Salomon Brand Ambassadors of Malaysia during the launch event.

The test run will continue with mid-long run and lsd for my marathon training in the coming weeks. 

Salomon X-Scream 3D is available in 5 colours at Salomon Pavillion, World of Sports and World of Outdoors for RM 489.
For more info, visit World of Sports and  Salomon Malaysia 

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Sunday, November 30, 2014

The Launch of Rudy Project 2015: ImpactX 2

Rudy Project, a sports eyewear leader for 26 years has unveiled the ImpactX2, a new range of eyewear. The new product launch was held at Jaya Shopping Centre. FYI, the Rudy Project's first flagship store in Malaysia also located in this mall.
 
If you are looking for a pair of unbreakable and offer you unbeatable protection in the event of falls and impact, safeguarding your eyes from dangerous injury, this is the lens for your eyewear- ImpactX2
 
Mr Christiano Barbazza, President and CEO of Rudy Project shared with us the new generation of ImpactX2 lenses.
Compared to the previous generation of ImpactX lenses, ImpactX2 lenses guarantee: 
  • 25% faster activation%
  • They also activate in natural light (also behind surfaces that screen, UV rays such as windows or car windscreens)
  • They are more stable, by up to 20%, to temperatures
  • They have a photochromic range with up to 65% higher performance  
  •  They absorb UV rays more effectively



One of the unveiled products at Rudy Project 2015 ImpactX 2 launch
Ms. Cassandra Devi Jeremiah (Cassie), 2nd Runner Up of Miss Malaysia World 2014 together with models were wearing Rudy Project’s Lifestyle Eyewear. 
 Another Rudy Project Products
 
Mr. Claudio Fantin, the Export Manager of Rudy Project, Mr. Claudio Fantin showing us how durable the latest ImpactX 2 lenses.
All pose for photographs at the Rudy Project 2015 ImpactX 2 launch.
Mr Christiano Barbazza, President and CEO of Rudy Project and Mr Claudio Fantin, Export Manager of Rudy Project at the ribbon cutting ceremony during the launch.
The very first Rudy Project flagship store in Malaysia. The Rudy Project flagship store is situated at the ground floor of Jaya Shopping Centre, Petaling Jaya.

Want to know more about Rudy Project products?
Visit http://www.rudyproject.my/ for more info.

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unveiled a new range of Rudy Project eyewear – the ImpactX 2 - See more at: http://www.baikbike.com/rudy-project-launch/#sthash.nVcURMGa.dpuf
unveiled a new range of Rudy Project eyewear – the ImpactX 2 - See more at: http://www.baikbike.com/rudy-project-launch/#sthash.nVcURMGa.dpuf
unveiled a new range of Rudy Project eyewear – the ImpactX 2 - See more at: http://www.baikbike.com/rudy-project-launch/#sthash.nVcURMGa.dpuf

Wednesday, November 5, 2014

Launch of The New Cerafill-94, Powered by Redken Science

Recently, REDKEN Malaysia has launched The New Cerafill-94, the 1st Professional Solution that provides both INSTANT & LONG-TERM results in one comprehensive line for thicker & fuller hair! 
The launch event was held @Curlers & Trimmers, Sri Hartamas. My previous hair pampering session was done in this hair salon too.

The NEW Cerafill-94 technology and product range introduction by REDKEN Product Manager.
The NEW Cerafill-94  technology:
The Instant Thickening Technology:
1.) Ceramide - Strengthens hair fiber to prevent breakage
2.) Filloxane - Works on every hair strand to create a visually fuller effect.
3.) SP-94 - Nourish the scalp

The Growth Over Time Technology:
1.) Stemoxydine - Revitalizes follicles to help redensify hair.

The NEW Cerafill-94 range consists of two different haircare systems:
1.) Defy for normal to thin hair
2.) Retaliate for advanced thinning hair.

The line is completed with two new treatment stylers: Dense FX and Texture Effect, which help to amplify every strand of hair.
All products are safe for color-treated and chemically treated hair, and can be layered for added benefits:


The NEW Cerafill-94 Defy
(Defy for normal to thin hair)

 

The powerful instant-thickening formulas use ceramide, SP-94 and zinc PCA to strengthen hair and nourish the scalp for fuller-looking and feeling hair instantly


Created for normal to thin hair, the Thickening Shampoo cleans and strengthens strands to promote a healthy scalp, while the lightweight nourishing formula of the Thickening Conditioner infuses weightless body, volume and shine.


The Energizing Scalp Treatment is a daily toner for the scalp that uses Arginine to promote a healthy scalp environment
 
The NEW Cerafill-94 Retaliate
(Retaliate for advanced thinning hair)
Help grow hair. NEW Cerafill-94 Retaliate, has menthol along with ceramide and SP-94 to strengthen and nourish advanced thinning hair.


Complete with a stimulating Shampoo and Conditioner, the line cleanses and strengthens strands while invigorating the scalp to promote a healthy scalp environment.

In addition to Ceramide and SP-94, which strengthen the hair fiber and nourish the scalp, the Retaliate Shampoo and Conditioner contain menthol for a cooling and tingling sensation on the scalp.

Take your plan of attack further with the Retaliate Stemoxydine 5% Hair Re-densifying Treatment to see more than 1,000 new hairs after 3 months. The daily hair redensification topical solution revitalizes hair follicles with Stemoxydine to promote growth over time.


The Cerafill-94 Dense FX™


Perfect for all types of thin or thinning hair, Cerafil-94 Dense FX™ and Texture Effect amplify every strand to create thicker, fuller looking hair instantly.


Dense FX hair diameter thickening treatment thickens the diameter of each hair strand. The lightweight, breakthrough formula contains Ceramide, SP-94 and filloxane to instantly plump each hair strand by 9% and it gives you the instant feel of gaining up to 9,000 more hairs after one use!


Texture Effect works amazingly as hair and scalp refresher to absorb oil from the scalp to remove excess sebum on the scalp for lightweight, fuller-looking hair.

There was also  a hair care and styling sharing session during the launch.

Not only does Cerafill-94 allow you to take charge of your thinning hair from a medical standpoint, but it also offers great products for short-term, instant results,” says Redken Artist Lauren Hagen. “I recommend applying the hair regrowth treatment to the scalp.  Then, apply Dense FX™ on damp hair, dry and style for immediate fuller, denser hair. Finally, visit your stylist to achieve the cut and color that’s right for you.


Start fighting back against thinning hair today with NEW Cerafill-94: the only hair loss solution you will ever need!

The NEW Cerafill-94 is currently available in all Redken Salons. For more information visit https://www.facebook.com/RedkenMY
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Monday, March 3, 2014

Samsung Galaxy Life Media Preview Party

Remember my previous blog post for My Healthy Life with Samsung Galaxy Life? I had a great experience using Samsung Galaxy Life mobile app for my fitness workout. ^_^ Last Friday, I was invited to attend the Samsung Galaxy Life Media Preview Party @RENOMA Cafe Galley.
An awesome party for the media and Samsung partners.
 Adam C in the house for this launch party. 
What is GALAXY life?
Galaxy Life is your passport to amazing experiences and special privileges and rewards, including personalized content across 7 groovy lifestyle categories.

Life, Entertain, Learn, Play, Connect, Work and Surprise. 
 Let's discover GALAXY Life......
 Fashion Show by ZALORA, Production D and Makeup Puzzle
Models with Samsung products and Samsung Galaxy Life app.
Samsung customers can join a community where they will receive personalised, curated and exclusive content optimised especially for their devices.
In Malaysia, consumers can look forward to exclusive deals on weekly basics from 50 partners to date, with more than 120 offers and deals up to be redeemed.
 GALAXY Life is available for all users of a Samsung GALAXY smartphone, tablet or camera running on Android 4.1 and above.
 GALAXY Life can be downloaded FREE from Google Play Store. 
 Special performance by Celebrity Fitness.
We already downloaded Samsung GALAXY Life app in our Samsung phones. So what are you waiting for? Join us to the exciting Galaxy Life!
 Most of the invited guests already using GALAXY Life app! They were happily showing their GALAXY Life app to the photographers.
Guess who I met @GALAXY Life party? My trainers from Rapid Fusion Fitness
More photos of me enjoying the launch party with my blogger friends.
 
For more information about Samsung GALAXY Life