SHELL HELIX “CAN YOU HANDLE THE EXTREME?”

In year 2011, 5 lucky SHELL HELIX  users who joined the Shell Helix Ferrari World Contest has won a trip to the capital of the United Arab Emirates, Abu Dhabi.

In the following year, 2012, another 5 lucky SHELL HELIX users has won a VIP trip to Italy through the Shell Helix ‘Get Your Heart Racing’ contest.

This year, 2013, who will the 5 lucky SHELL HELIX users to win an all-expense paid 5-day 4-night VIP trip to South Africa? 

Shell Helix is embarking on the “Can You Handle the Extreme?” roadshow to 17 locations across Peninsula Malaysia to ramp up interest in the 2013 edition of its global promotion.

The “Can You Handle the Extreme?” roadshow, featuring three units of Nissan Navara pickup trucks in striking Shell Helix livery sponsored by Edaran Tan Chong Motor Sdn Bhd, will be visiting selected auto workshops and shopping malls in several states from now till end of May.

At each location, members of the public can take part in Facebook games and a mini off-road challenge featuring a radio-controlled 4X4 vehicle to win attractive prizes and cash rebate vouchers valid for purchase of Shell Helix engine oils.

Below are the photos of public took part in the mini off-road challenge featuring a radio-controlled 4X4 vehicle during the “Can You Handle the Extreme?” roadshows:

 Father and son take on the radio-controlled mini 4X4 challenge at the Shell Helix roadshow.

A young participant takes on the radio-controlled mini 4X4 challenge at the Shell Helix roadshow.

 A customer doing a lucky draw at the Shell Helix roadshow.

 This was me getting ready for the radio-controlled 4X4 challenge.

 I won a water tumbler after completing the radio-controlled 4X4 challenge.

With each purchase of a 4-litre pack of Shell Helix Ultra, HX7, HX7 E or HX7 Diesel, the customer can also vie for one of the five Grand Prizes in the Shell Helix “Can You Handle the Extreme?” consumer contest that is running from March 1 to May 31, 2013.

Details HERE

The five lucky Grand Prize winners will win an all-expense paid 5-day 4-night VIP trip to South Africa. The highlight of the trip is the opportunity to take part in the Shell Helix Driven to Extremes World Championship.  The two-day competition comprises an extreme off-road challenge in the shadow of Cape Town’s famous Table Mountain and an exciting navigation challenge through the African bush. 

“The recent Discovery Channel Shell Helix Driven to Extremes series showcased the extraordinary performance of Shell Helix engine oils in various extreme conditions that included extreme cold, searing heat and some of the roughest terrains. The trip to South Africa is also a step into the wild side, especially with an exciting off-road experience awaiting.  The radio-controlled 4X4 vehicle challenge at this roadshow is less extreme but more fun!” he said.

To keep in line with the Shell Helix Driven to Extremes series which featured two hardy Nissan Patrol 4X4 vehicles, the “Can You Handle the Extreme?” roadshow features three units of Nissan Navara pickup trucks sponsored by Edaran Tan Chong Motor Sdn Bhd.

The Nissan Navara with maximum torque of 403Nm/2000rpm and Electronically Controlled 4WD System is highly rated for its toughness, off-road capabilities and comfort across the world. It also features the electronically controlled “Shift-on-the-Fly” 4WD system which allows the shifting between 2WD and 4WD modes without having to stop the vehicle, as well as a 5-speed Auto Transmission. This is a great platform to showcase the raw power of Nissan Navara with its rugged body structure and mighty engine.

For more information on the Shell Helix “Can You Handle the Extreme?” contest,

please visit www.shell.com.my/shellhelixextreme or visit your nearest Shell station or authorised workshop. 

Insta Updates: Exclusive World Premiere of FREEDOM RIDERS ASIA

Attended the world premiere screening of FREEDOM RIDERS ASIA, Episode #1, KL at MATIC.  FREEDOM RIDERS ASIA is a six-part adventure travel series celebrating man and motorcycle on the move across 6 Asian countries. 

The host of this new series, Charley Boorman, the well-known motorcycle was present at premier screening. I had a chance to take a photo with him. 

This new adventure travel series is developed by FOX One Stop Media in collaboration with SHELL Advanced Motorcycle Oil.

The 1st episode of this series was shot in Malaysia and will be aired on Sunday 19 May 2013 on STAR Sports at 2100 HKT.

Shell Helix Driven to Extremes on Astro Discovery Channel

My previous blog posts for SHELL Helix are always about contest and roadshows. Today I'm going to share with you an exciting 3-episode Shell Helix: Driven to Extremes adventure series.

  

SHELL has taken on one of the most forbidding places on the planet, the jungles of southern Malaysia in monsoon season, to put its motor oil, Shell Helix to the ultimate test.  Former Formula One racing driver Mika Salo, Oscar-winning Hollywood actor Adrien Brody and a couple of thrill seeking mechanics teamed up to undertake a journey across one of the most punishing and hostile terrains on earth in the third and final episode of Shell Helix Driven to Extremes, three-part television series, which airs on:

• Discovery Channel (Astro Ch 551) 
• Date: 27th March 2013.

SHELL commissioned Shell Helix Driven to Extremes to put its premium motor oil, Shell Helix, to the test in some of the coldest, hottest and roughest locations on earth. The severe rains and steep trail roads experienced in the third episode provided a perfect opportunity to test Shell Helix’s:

• low viscosity
• rapid flow
• low friction properties on some of the roughest roads on the planet. 

The tropical monsoon conditions also tested the oil’s ability to operate efficiently with a heavy engine load for long periods, as the vehicle struggled through thick mud and water.

  Actor Adrien Brody crossing a river in the NIssan Patrol 

Mika Salo said, “What an experience with some of the best people and driving of my career. To see the effort that everyone put in to help us succeed was truly humbling.”

 

Adrien Brody added, “This was something different to anything I’ve ever done!”

 

Actor Adrien Brody gets the winch ready after his NIssan Patrol got stuck in thick mud.

Alongside Salo, Brody’s role was to co-drive the pair’s Nissan Patrol as they travelled across the rainforest of southern Malaysia. And in the middle of an unusually torrid rainy season, conditions were harsh and unforgiving. The team journeyed along the Ulu Sedili Trail, tackling slippery roads, dangerous insects, swollen rivers, and fallen trees, before reaching their destination - Kampong Peta at the fringe of the Endau Rompin National Park.

Adrien Brody trying to get some rambutans with a slingshot at an orang asli village.

Throughout the journey, the Nissan Patrol was exclusively filled with Shell Helix fully synthetic motor oil, which removes up to five times more dirt and sludge, protects the engine up to three times better, and reduces up to twice as much engine wear as a normal mineral oil.

  In the vast Taklamakan Desert, China

Expedition mechanic and former rally driver Paul Marsh said, “Shell Helix has gone from the freezing -60°C Siberian conditions experienced in episode one in Russia to the blistering over +50°C heat of the ‘Desert of Death’ in China during episode two. In this third and final programme, the oil kept the engine running in the extremely wet tropical jungles of southern Malaysia. That’s pretty impressive.”

 

Expedition leader and former Royal Marine Mac MacKenney added, “Jungle terrain is highly dangerous, so this expedition was at the mercy of one of the most inhospitable environments known to man or machine.

 

At one point, the rains washed our original route away so we were going in blind. For us this was to be the real test. This was pure combat - the team and the vehicles against the jungle.”

Ex-superbike champion Neil Hodgson (left) and Hollywood actor Henry Cavill in China.

The secret behind Shell Helix’s ability to perform effectively and consistently in extreme conditions is the rapid lubrication it provides to vital engine components. Shell Helix also works to protect against the build-up of deposits, keeping the engine clean and preventing it from overheating, even under extreme conditions.

 

To find out how Mika Salo, Adrien Brody and Shell Helix performed in the punishing terrain of the rainforest of southern Malaysia, tune in to Discovery Channel on March 27, 2013 to watch the third episode. You can also log on to the Shell Helix Driven to Extremes YouTube channel (www.youtube.com/shellhelix) to find exclusive behind-the-scenes content from all three episodes of the series.

Three-part television series of Shell Helix Driven to Extreme:

1st Episode: 13th March 2013

• saw Hollywood actor Tom Hardy and former Formula One racing driver Mika Salo face temperatures as low as -60°C as they drove along the ‘Road of Bones’ in Siberia, Russia, to one of the coldest inhabited places on earth, Oymyakon.

2nd Episode: 20th March 2013 

• Hollywood actor Henry Cavill and former Superbike champion Neil Hodgson tackled the hottest driving conditions on the planet in the ‘Desert of Death’ in China, experiencing blistering over +40°C heat as they journeyed from Hami to Urumqi, the farthest city from any ocean. 

3rd Episode: 27th March 2013

• the most exciting and last episode featuring Oscar-winning actor Adrien Brody and ex-F1 driver Mika Salo taking on the jungles of Ulu Sedili, Johor.

Here are the opportunity to embed some of the behind-the-scene videos on your side and Facebook page from now leading up to the screening day.

 

BEHIND THE SCENE VIDEO: GETTING STUCKED IN

 http://www.youtube.com/embed/ABHNSBMX5Zc

BEHIND THE SCENE VIDEO: TROPICAL DANGERS

http://www.youtube.com/embed/04Do3mOB3hk

BEHIND THE SCENE VIDEO: SURVIVING THE JUNGLE

 http://www.youtube.com/embed/hGu6sygyAzw

BEHIND THE SCENE: EXTREME PROTECTION

http://www.youtube.com/embed/3x0WrgcVi84

Shell Helix ‘Fruit Ninja’ Challenge set to get hearts racing @The Curve & Mid Valley!

The Shell Helix ‘Get Your Heart Racing’ Roadshow continues and finally this hearts racing weekend has arrived in KL!

Venue:  Mid Valley Megamall’s South Court

Date: 25 April - 29 May 2012

Time: 10.00 am till 9.00 pm 

* feature the exciting Shell Helix Kinect Challenge/‘Fruit Ninja’ Challenge. 

Blog posts for the Shell Helix ‘Get Your Heart Racing’ Roadshow in Johor Bahru and Penang, HERE.

Shell Malaysia is wrapping up its three-city roadshow for the 2012 edition of its Shell Helix Global Promotion with two exhilarating events over two consecutive weekends in the Klang Valley.  

The top three winners of the Shell Helix ‘Fruit Ninja’ Challenge (Media Session) and SHELL HELIX team @The Curve on last Friday.

Last Friday, I was invited to attend the media session for the Shell Helix ‘Fruit Ninja’ Challenge.  

The Shell Helix Kinect Challenge or is better known as Shell Helix ‘Fruit Ninja’ Challenge is basically a fun-filled interactive video game challenge using one’s whole body as a controller. 

Participants who manage to chalk up the highest scores by digitally slicing and chopping fruits that pop up on screen with their hand and leg movements will win attractive prizes. 

Participants who manage to chalk up the highest scores by digitally slicing and chopping fruits that pop up on screen with their hand and leg movements will win attractive prizes.  

The attractive prizes are:

1st prize - Microsoft Xbox 360 Kinect worth RM1,700

2nd prize - Sony PSP Go mobile gaming unit worth RM800 

3rd prize - Steelseries PC gaming headphone worth RM500. 

The Shell Helix Kinect Challenge is open to all members of the public and no purchase is necessary to participate.  

There are other exciting games too!

Let the photos tell you all the fun and exciting of the Shell Helix ‘Get Your Heart Racing’ Roadshow that is coming to Mid Valley Megamall’s South Court on this weekend!

 ZhengNorahs try out the Shell Ferrari F1 simulator!

The exciting Shell Helix Kinect Challenge featuring the exhilarating ‘Fruit Ninja’ interactive video game, which attracted participation from the young and the young-at-heart at every stop. 

Even a young boy also participated in the Shell Helix Kinect Challenge!

 Even senior citizens turned into Fruit Ninjas!

Win cash vouchers to purchase your Shell Helix motor oil at great prices during the roadshow.

Special promotions for SHELL HELIX Motor oil at the roadshow.

Those who wish to enter the Shell Helix ‘Get Your Heart Racing’ contest proper can also purchase their Shell Helix motor oil during the roadshow.

This year, five lucky Malaysians will win an all-expense paid VIP trip to Italy worth more than RM20,000 each in this unique global promotion.

The contest from March 15 to May 31, 2012, is open to customers who purchase a four-litre pack of:

• Shell Helix Ultra fully synthetic motor oil 
• or from the Shell Helix HX7 synthetic technology range that includes the HX7, HX7 E and HX7 Diesel. 

Customers have to count the number of Shell Helix words in an image on entry form and submit their entries at selected Shell stations, authorised workshops or by mail with proof of purchase. 

 

According to Ms Seow Lee Ming, Cluster Marketing Manager, Shell Lubricants SEA-South, the Shell Helix Global Promotion had become a much-looked-forward-to annual event with its exciting interactive format and spectacular prizes.

“Last year, four lucky Shell Helix customers enjoyed an unforgettable trip to Abu Dhabi. At Shell, we are able to leverage on our exclusive, six-decade long partnership with Ferrari to produce the best motor oils that make every car feels like a supercar and reward our customers with memorable experiences.  This is a something that no other lubricant brand can offer, and that is why proud car drivers choose Shell Helix,” she said.

For the past 60 years, Shell has been working hand in hand with Ferrari in Formula One to develop high performance Shell Helix lubricants. From the beginning, the partnership contributed to a technological advantage over the competition as the pair developed products and technologies together for the race track that could then be transferred to the road.

 

For more information on the new Shell Helix range of products and the Shell Helix “Get Your Heart Racing” contest, please visit www.shell.com.my or visit your nearest Shell station or authorised workshop. 

Shell Helix Roadshow ‘Get Your Heart Racing’ @Queensbay Mall on 26-29April 2012 & Win Fantastic Prizes!

Last weekend, more than 2,500 visitors joined the Shell Helix ‘Get Your Heart Racing’ Roadshow @Danga City Mall, Johor. 

The Shell Helix ‘Get Your Heart Racing’ Roadshow continues and will be getting hearts racing in Penang on this weekeend!

Venue:  Queensbay Mall 

Date: 26 April - 29 April 2012

Time: 10.00 am till 9.00 pm 

* feature the exciting Shell Helix Kinect Challenge. 

The Shell Helix Kinect Challenge is basically a fun-filled interactive video game challenge using one’s whole body as a controller. 

Participants who manage to chalk up the highest scores by digitally slicing and chopping fruits that pop up on screen with their hand and leg movements will win attractive prizes.

Even a young boy also participated in the Shell Helix Kinect Challenge in Johor Bahru! 

In Johor, the top three winners of the Shell Helix Kinect Challenge are:

1.) 1st Prize: Loh Kee Chuan 

He was the ‘Fruit Ninja’ master when he beat more than 900 participants to win the first prize of a Microsoft Xbox 360 Kinect worth RM1,700. 

2.) 2nd Prize: Aminul Bakhtar Abd Wahid

He finished second to win a Sony PSP Go mobile gaming unit worth RM800.

3.) 3rd Prize: Asrul Adam 

He won the third prize of a Steelseries PC gaming headphone worth RM500.  

They were among the more than 2,500 visitors to the Johor leg of the three-city Shell Helix ‘Get Your Heart Racing’ roadshow.

The Shell Helix team (back) with the top three winners of the Shell Helix Kinect Challenge in Johor Bahru (from left) Aminul Bakhtar, Loh Kee Chuan and Asrul Adam. 

The Shell Helix Kinect Challenge is open to all members of the public and no purchase is necessary to participate.  

Aside from the challenge, visitors to the roadshow can also try out the Shell Ferrari F1 simulator and other fun games to win Shell Helix premiums.

Those who wish to enter the Shell Helix ‘Get Your Heart Racing’ contest proper can also purchase their Shell Helix motor oil during the roadshow.

This year, five lucky Malaysians will win an all-expense paid VIP trip to Italy worth more than RM20,000 each in this unique global promotion.

 

The contest from March 15 to May 31, 2012, is open to customers who purchase a four-litre pack of:

• Shell Helix Ultra fully synthetic motor oil 
• or from the Shell Helix HX7 synthetic technology range that includes the HX7, HX7 E and HX7 Diesel. 

Customers have to count the number of Shell Helix words in an image on entry form and submit their entries at selected Shell stations, authorised workshops or by mail with proof of purchase. 

Fifteen lucky finalists take part in the fun-filled Shell Helix Finale Challenge in July 2012.  Five lucky winners will then get to embark on a trip of a lifetime, which includes a visit to Maranello, the home of Ferrari; shopping in Milan; and catching the Italian Grand Prix at Monza in September.

 

According to Ms Seow Lee Ming, Cluster Marketing Manager, Shell Lubricants SEA-South, the Shell Helix Global Promotion had become a much-looked-forward-to annual event with its exciting interactive format and spectacular prizes.

“Last year, four lucky Shell Helix customers enjoyed an unforgettable trip to Abu Dhabi. At Shell, we are able to leverage on our exclusive, six-decade long partnership with Ferrari to produce the best motor oils that make every car feels like a supercar and reward our customers with memorable experiences.  This is a something that no other lubricant brand can offer, and that is why proud car drivers choose Shell Helix,” she said.

2011 Shell Helix Global Promotion winners Ghazali AHmad, Seah Sin Jiun, Kok Chee Seng and Rahizah Mastar @ Yas Marina Circuit, Abu DhabiYas Marina Circuit, Abu Dhabi. 

For the past 60 years, Shell has been working hand in hand with Ferrari in Formula One to develop high performance Shell Helix lubricants. From the beginning, the partnership contributed to a technological advantage over the competition as the pair developed products and technologies together for the race track that could then be transferred to the road.

 

For more information on the new Shell Helix range of products and the Shell Helix “Get Your Heart Racing” contest, please visit www.shell.com.my or visit your nearest Shell station or authorised workshop. 

‘Get Your Heart Racing’ @Shell Helix Roadshow,Danga City Mall on 20-22April 2012 & Win Fantastic Prizes!

This blog post is specially for my readers in Johor!

Shell Helix is kicking off the promotional roadshow for the 2012 edition of its Shell Helix Global Promotion, renowned for its ‘once-in-a-lifetime experience’ prizes, in Johor this weekend. 

 

The Shell Helix ‘Get Your Heart Racing’ roadshow 

Venue:  Danga City Mall 

Date: 20 April - 22 April 2012

Time: 10.00 am till 9.00 pm 

* feature the exciting Shell Helix Kinect Challenge. 

The Shell Helix Kinect Challenge is basically a fun-filled interactive video game challenge using one’s whole body as a controller.  

Participants who manage to achieve the highest scores will win attractive prizes.  

 The attractive prizes:

• A Microsoft Xbox gaming console plus a Kinect motion sensor worth RM1,700, 
• A Sony PSP mobile gaming unit 
• Shell Helix Ultra fully synthetic
• Shel Helix HX7 E synthetic technology motor oils. 
• Those who manage to raise their heart rates to certain levels will win Shell Helix premiums and rebate vouchers.

The Shell Helix Kinect Challenge is open to all members of the public and no purchase is necessary to participate.  Aside from the challenge, visitors to the roadshow can also try out the Shell Ferrari F1 simulator and other fun games to win Shell Helix premiums.

 

Those who wish to enter the Shell Helix ‘Get Your Heart Racing’ contest proper can also purchase their Shell Helix motor oil during the roadshow.

This year, five lucky Malaysians will win an all-expense paid VIP trip to Italy worth more than RM20,000 each in this unique global promotion.

 

The contest from March 15 to May 31, 2012, is open to customers who purchase a four-litre pack of:

• Shell Helix Ultra fully synthetic motor oil 
• or from the Shell Helix HX7 synthetic technology range that includes the HX7, HX7 E and HX7 Diesel. 

Customers have to count the number of Shell Helix words in an image on entry form and submit their entries at selected Shell stations, authorised workshops or by mail with proof of purchase. 

Fifteen lucky finalists take part in the fun-filled Shell Helix Finale Challenge in July 2012.  Five lucky winners will then get to embark on a trip of a lifetime, which includes a visit to Maranello, the home of Ferrari; shopping in Milan; and catching the Italian Grand Prix at Monza in September.

 

According to Ms Seow Lee Ming, Cluster Marketing Manager, Shell Lubricants SEA-South, the Shell Helix Global Promotion had become a much-looked-forward-to annual event with its exciting interactive format and spectacular prizes.

“Last year, four lucky Shell Helix customers enjoyed an unforgettable trip to Abu Dhabi. At Shell, we are able to leverage on our exclusive, six-decade long partnership with Ferrari to produce the best motor oils that make every car feels like a supercar and reward our customers with memorable experiences.  This is a something that no other lubricant brand can offer, and that is why proud car drivers choose Shell Helix,” she said.

 (L-R) Shell Lubricants Mktg Mgr Seow Lee Min with 2011 Shell Helix Global Promotion winners Seah Sin Juin, Ghazali Ahmad, Kok Chee Seng and Rahizah Mastar at a desert themed dinner in Abu Dhabi.

For the past 60 years, Shell has been working hand in hand with Ferrari in Formula One to develop high performance Shell Helix lubricants. From the beginning, the partnership contributed to a technological advantage over the competition as the pair developed products and technologies together for the race track that could then be transferred to the road.

 

For more information on the new Shell Helix range of products and the Shell Helix “Get Your Heart Racing” contest, please visit www.shell.com.my or visit your nearest Shell station or authorised workshop.