Sony “Cyber-shot WX100 More in Less” Campaign

Do you like to tweet all the time? 

How about tweet & win a 

NEW Cyber-shot WX100 digital camera? :O

Recently Sony unveils the “Cyber-shot WX100 More in Less” campaign, a series of fun and interactive contests which highlight the compact quality and zoom functionality of the Cyber-shot WX100.

As the world’s smallest and lightest cameras in its class , the Cyber-shot WX100 takes full advantage of the newly-developed Advanced Aspherical (AA) lens, which dramatically reduces camera body thickness to as slim as 17.5mm  while increasing optical performance for amazing image quality. 

• The new 10x optical lens (25-250mm) captures wide expanses and dramatic zoom shots, enhanced by Clear Image Zoom for 20x zoom while resolution is kept. 
• With the Extra High Sensitivity technology, noise of the image has been reduced without affecting image quality.  
• And Sony’s 18.2 megapixel (effective) Exmor R™ CMOS image sensor, teamed with the BIONZ image processing engine’s adaptive noise reduction and other low noise technologies, enables the WX100 to deliver exceptionally high quality images.

Now let's get back to the 

Sony “Cyber-shot WX100 More in Less” Campaign!

This regional campaign is on from now till end December 2012, stand a chance to win the new Cyber-shot WX100 through these following contests.

1.) Cyber-shot WX100 More in Less Twitter Contest

Date: 5 June – 2 July 2012 

• To win the new Cyber-shot WX100, contestants will have to simply justify why they deserve to win the camera in as few characters as possible via Twitter. 
• They will have to include #moreinless in their entries and winners will be selected based on the creativity of their tweets, length of their tweets and the popularity based on re-tweets they manage to garner. 
• Only one tweet per week will be identified as the winner.

2.) Cyber-shot WX100 More Zoom in Less Room: Guess and Win!

Date: 10 July – 6 August 2012

• Contestants will have to log on to http://moreinlesswx100.sony-asia.com/index.php?lang=my    to guess the objects based on the five different zoomed-in images that Sony releases each week. 
• Contestants may seek their friends’ help by sharing the link via Facebook. 
• A total of four cameras are up to be won in the contest that spans four weeks and the first contestant who submits all five correct entries each week will win a Cyber-shot WX100.

3.) Cyber-shot Snap & Win!

Date: 7 August – 31 December 2012

• Based on the themes shared by Sony each month, contestants will be able to win for themselves a Cyber-shot WX100 by submitting their photo via Sony Malaysia Facebook.

More information about the “Cyber-shot WX100 More in Less” contest can be found on http://moreinlesswx100.sony-asia.com/index.php?lang=my. 

The Cyber-shot DSC-WX100 is available in all Sony stores and authorised outlets at RM899.

Sony Launches 7 New models of Balanced Armature (BA) In-ear Headphones

On 10 February 2012, a beautiful Friday morning, I attended the Sony XBA Media Launch @Urban Restaurant, Istana Hotel.

Sony launched 7 New high performance models of Balanced Armature (BA) In-ear Headphones.

L-R: Mr. Philip Phay, Assistant Manager, RME Marketing Recording Media & Energy Division, Sony Malaysia; Mr. Koji Nagero, Deputy General Manager, Department No.1, Sony  Personal Entertainment Division, Personal Imaging & Sound Business Group, Sony Corporation;  Mr. Masaki Matsumae, Deputy General Manager, Brand Activation Management, Sony Malaysia.

The Sony’s new Balanced Armature headphones are able to achieve:

• high resolution sound
• style comfort
• sound isolation
• waterproofing

All thanks to the micro-sized Balanced Armature (BA) drivers and its high sensitivity.

Welcome speech and product introduction by Mr. Philip Phay, Assistant Manager, RME Marketing Recording Media & Energy Division, Sony Malaysia.

Sony Balanced Armature Headphones Sound Clinic - the Sony XBA Technology presentation by Mr. Koji Nagero, Deputy General Manager, Department No.1, Sony  Personal Entertainment Division, Personal Imaging & Sound Business Group, Sony Corporation.

Mr. Koji Nagero works with Sony Corporation since 1980s and he spent the past few years to develop the Balanced Armature Technology. During his presentation, he shared with us the history and R & D of Sony headphones ; Balanced Armature (BA) Technology and the advantages of BA driver.

The Sony's BA Driver: Quarter the size of a 13.5mm dynamic driver which has a similar level of sensitivity, compact and uniquely designed optimised for music enjoyment.

In addiction, the micro-sized BA drivers allow for ultimate in-ear fit and comfort, with a Noise Blocking Structure that prevents sound from leaking in or out for clearer sound quality.

 

The 7 new high performance models of Balanced Armature (BA) In-ear Headphones:

High Quality Sound Models for Common Listening

1.) XBA-1

2.) XBA-2

3.) XBA-3

4.) XBA-4

Active Mobility (Waterproof Headphones)

XBA-S65

Wireless Music on the Go 

(Wireless Bluetooth headsets) 

XBA-BT75 

For the Discerning Traveller (Digital Noise Cancelling headphones

XBA-NC85D

Hands-on demonstration begins!

Mr. Philip Phay with the waterproof headphones, XBA-S65.

The XBA-4 headphones encompass four (full range + woofer + tweeter + super woofer) BA driver units that can producing crystal clear sound reproduction and quality across the range of frequencies.

The XBA-S65 headphones are washable and waterproof. The XBA-S65 features a high sound transmission waterproof film coating, while the adjustable ear loop mechanism provides for secure, fitting comfort – all without sacrificing audio performance and maintaining top-notch sound quality.

The XBA-S65 model is my favourite headphones. This model of headphones is available in two colours,  Black and White.

I also trying out all the other 6 models of newly launched BA headphones.

 The colourful hybrid silicone rubber ear buds available in various sizes for a secure and comfortable fit for the 7 new models of  BA In-ear headphones.

 XBA-1 

(RM 199)

• Single Balanced Armature Full Range
• Made in Japan Balanced Armature Driver
• Crystal Clear and Profound Vocal Sound
• Double-Layered Housing
• Noise Isolation

 XBA-2

(RM 499)

• Dual Balanced Armature Full Range + Woofer
• Made in Japan Balanced Armature Driver
• Powerful Bass with Crisp, Clear Vocals
• Double-Layered Housing
• Noise Isolation

XBA-3 
(RM 899)

• Triple Balanced Armature Full Range + Woofer + Tweeter
• Made in Japan Balanced Armature Driver
• Bright & detailed high frequency, powerful bass & clear vocal sound
• Double-Layered Housing
• Noise Isolation

XBA-4 
(RM 1199)

• Quad Balanced Armature Full Range + Woofer + Tweeter + Super Woofer
• Made in Japan Balanced Armature Driver
• Rich expression across all frequencies
• Profound bass with bright and detailed high frequency sound
• Double-Layered Housing
• Noise Isolation

XBA-BT75

(RM 899)

• Wireless and Box-Free Bluetooth Headphones
• Made in Japan Balanced Armature Driver
• Smart Charging with Built-in Battery Carrying Case
• Long Playtime of 3.5 hours

XBA-NC85D

(RM 1399)

• World’s Smallest and Lightest Digital Noise-Cancelling Headphones
• Made in Japan Balanced Armature Driver
• Features Sony’s Unique Digital Noise-Cancelling Software Engine
• Revolutionary Box-free Design
• Smart Charging with USB Interface
• Sublime Sound Reproduction

XBA-S65

(RM 209)

• High Sound Transmission Waterproof Film
• Active Sports Style Washable and Tight Fit Designs
• Made in Japan Balanced Armature Driver
• Adjustable Ear Loop

The new  Sony Balanced Armature headphones are available at selected Sony outlets and authorized dealers from mid February 2012 onwards.

Visit www.sony.com.my and Sony Malaysia Facebook for the latest updates on Sony products.

Sony Malaysia: Superior Sound Quality Experience [Live]

Good morning! A beautiful Friday morning.

I am here with other medias waiting for the Sony Malaysia's Superior Sound Quality Experience event to begin. 

Today 10 February 2012, Sony Malaysia is launching the latest range of Balanced Armature (BA) In-ear Headphones that delivers unparalleled intense aural experience to users and will be appreciated by music enthusiast and audiophiles alike. A total of 7 models will be launched, all featuring Sony’s new BA technology.

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Sony Walkman W Series Bloggers Gathering

Sony Malaysia unveiled the NWZ-W260 series, the latest Walkman media players on 15 September 2011. The latest NWZ-W269 series delivering superior sound, has sophisticated design and enhanced features for an unparalleled audio experience. The multi-talented fast rising Malaysia duo- ThomasJack was the new brand ambassador for this latest Walkman W260 Series.

I was lucky to be invited by Advertlets and Sony Malaysia to attend the Sony Walkman W Series Bloggers Gathering @Sg. Wang Plaza , KL on Malaysia Day.

The new Walkman® NWZ-W260 Music Player:

• Compact design
• a lightweight 32g
• new comfortable ergonomic fit
• Content Transfer software – Easy for drag-and-drop music transfer from computer to iTunes library.
• ZAPPIN™ song search technology – allows users to search for their favourite tune with a short audio preview (chorus preview) of each track.
• 8 hours of playback – after just 1.5 hours of full-charge

The specification sheet for the Walkman® NWZ-W260 series:

Capacity	NWZ-W262 (2 GB)
Display	N/A
Audio file Formats	MP3; WMA (Non-DRM/DRM); AAC-LC (Non-DRM); Linear PCM
Music play modes	Repeat / Shuffle & Repeat, ZAPPIN™ song search, Play List Folder Skip
Video file formats	N/A
Charge time (via USB)	3 minutes charge for 60 minutes playback
Battery life	8 hours audio playback 4
Dimensions (approx. - projecting parts not included)	N/A
Weight (approx.)	32g
Supplied Headphones	N/A

Mr Mike, Product Trainer Sony Malaysia explained to us the 3 special features of the latest Walkman® W260 Series.

The new Walkman® NWZ-W260 series with 3 special features:

1.  Water-Resistant
2.  3 Minutes Quick charge
3.  Wearable

    1. Water-Resistant

Walkman® NWZ-W260 Music Player comes with water-resistant (wash by hand under a gently running tap at low/medium flow) and washable features. The water-resistant and washable features make the Walkman® easy to clean after a night out in the town or an intense workout.

 

      2. 3 Minutes Quick charge

Just give the Walkman® NWZ-W260 Music Player a 3 minutes charge and enjoy 60 minutes of non-stop music playback.

   3. Wearable

The Walkman® NWZ-W260 Music Player with its trendy duotone, wireless designs and epitomizes style allow the users stands out amongst the crowd. Available in pink, blue, white and black, the Walkman® NWZ-W260 Music Player can match the user’s favourite outfits. It’s ideal for fashionistas or sports enthusiasts.

Me trying the latest Walkman® NWZ-W260 Music Player in Pink and it matches my outfits! :)

I and Roslyn were checking out the Sony Walkman® Digital Media Player S Series.

The Sony's S series Walkman has cool SensMe™ function and Mode!

Sony Walkman® Digital Media Player E Series

Games session for bloggers. Look, CleverMunkey, Henry is on the stage for the game!

Energetic performance by the dancers.

I was lucky to be one of the lucky draw winners who take home a Walkman® NWZ-W260 Music Player in Pink! Thank you Sony Malaysia!

My luck draw gift - Walkman® NWZ-W260 Music Player in Pink!

Visitors to the Sony Walkman® Roadshow which is happening right now at Sg. Wang Plaza, KL, can participate in Sony Walkman® Challenge - Guess and Win contest!

Sony Walkman® Challenge.

The Sony Walkman® Roadshow 2011.

ZhengNorahs with her latest gift! :)

The Walkman® NWZ-W260 Music Player @RM299

Price lists for Sony Walkman® Digital Media Players

Me with my blogger friends, Roslyn, Henry, Rebecca and Kelly. 

The new  Walkman® NWZ-W260 Music Playeris now available at Sony outlets nationwide.

Visit www.sony.com.my and Sony Malaysia Facebook for the latest updates on Sony products.