In
conjunction with World AIDS Day on December 1st, Harith Iskander is
joining the Malaysian AIDS Council, PT Foundation and Durex Malaysia to raise
funds for HIV intervention programmes.
Themed “Raise Up 4 AIDS”, the socialised fundraising campaign is also aimed
at mobilising Malaysians to be aware and play a role in reversing the HIV
epidemic, which has plagued the nation for almost 26 years.
“More than 79,000 Malaysians are currently
living with HIV, and every day, there are nine people getting infected. After
years of effort put into ending the epidemic, HIV still remains a threat to
Malaysians as it continues to affect the lives of people living with HIV and
their family and friends. I am extremely glad to see Durex stepping up,
investing its expertise, time and energy in the issue,” said Raymond Tai,
Executive Director of PT Foundation.
“Raise Up 4 AIDS” fundraising drive, a part of Durex’s“1Share1Condom” Global Campaign for World
AIDS Day 2012, is conducted through a Facebook application that is hosted in
the Durex Malaysia Facebook page.
Malaysians are urged to show their support by
tagging their names on a picture provided in the application. Targeting 10,000
tags, Durex Malaysia will
donate one ringgit and one condom to PT Foundation for every single tag.
To add
weight to the campaign, for every tag, Durex Malaysia will fill helium to
balloons and lift Harith with the World's First Social-Powered Balloon Ride on
1st December 2012- World AIDS Day @Berjaya Times Square, main
entrance.
As
an extension of “Raise Up 4 AIDS “ socialised fundraising
drive, the World's First Social-Powered Balloon will also be open to public
with a minimum donation of RM 50.00. This is not an ordinary ride but a
meaningful one.
“HIV
is an important global issue that is afflicting not only people living with
HIV, but their caregivers, family and friends. I am pleased to be part of a
campaign that draws attention and drives action to support HIV intervention
programmes in Malaysia,”
expressed Harith.
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