Nutox Oxyfusion Marches into Philippines Market

Nutox Oxyfusion the Malaysia’s No.1 Birds Nest Collagen skincare range marches into Philippines Market.  Therefore, one of my personal favourite mask, Nutox Oxyfusion Restorative Hydrating Mask that restore the my skin's optimum moisture balance is available in 239 HBC inc. stores in Philippines starting April 2013!

The official signing ceremony between Tohtonku and HBC Inc. was held at Holiday Villa Subang and attended by guest of Honour, the Embassador of the Philippines Embassy in Malaysia, Nutox Brand Ambassador, Nur Fazura, distinguished guests and members of the media.

 "Over the years, Nutox has garnered the reputation as Malaysia’s No.1 Birds Nest Collagen beauty product, as voted by consumers and leading publications in the country. I have no doubt that the brand will do equally well in our neighbouring country, the Philippines as it hits all 239 HBC stores this April 2013. We are very excited to engage the Philippines’ leading retailer in beauty and skincare products, HBC Inc. to share our brand with the rest of the Asian market and be part of our milestone in globalizing the Nutox brand, " said Mr Jasper Lim, Director of Tohtonku.

"We're excited with Nutox. Its oxyfusion technology and the use of bird's nest as active ingredient would be a first in the Philippines. This would give us a whole lot of differentiation which is the dream of all marketers, " said Mr Noel Manucom, CEO of HBC Inc.

HBC Inc. evolved from the legendary Hortaleza Vaciador stores, which was then the Philippines’ leading supplier of equipment and sharpening service for beauty salons and barber shops. Today, HBC Inc. is a top player in the Philippines’ beauty, health, and personal care retailing. It has won ‘Outstanding Filipino Retailer’ for three consecutive times and was subsequently awarded the ‘Hall of Fame’ status by the Philippines Retailers Association (PRA). As a company with highly-trained customer-friendly employees across all 239 stores, HBC’s value proposition is to provide the best value products with value-added services. 

Confident that the Nutox Oxyfusion range will do equally well in the Philippines market, Mr Jasper Lim, Director of Tohtonku shares that he expects to see RM8million in sales for the first year alone.  This certainty stems from Tohtonku’s very own belief that HBC Inc. is undoubtedly their first choice distributor because of its long and successful history in the cosmetic retail industry of the Philippines. The first shipment despatch is targeted to be in March, allowing the merchandize to be launched storewide in Manila by April 2013.

As the exclusively appointed distributor of the Nutox range, HBC Inc. will run a series of campaigns to introduce the brand effectively into their local market. Some of these media initiatives will include social media engagements, print placements and in-store promotions.

This distribution collaboration will propel both Malaysia’s top skincare producer and the Philippines home-grown leader of cosmetic retailing into greater heights; landing both parties on the international radar for beauty products. The business venture also comes at a time when Nutox Oxyfusion is more than ready to penetrate into another Asian market, seeing its commercial success over the last few years in Malaysia and Singapore.

This collaboration, most importantly, signifies a mutual commitment between Tohtonku and HBC Inc. as leaders in their respective industries to grow quality skincare brands on a win-win basis. With Nutox Oxyfusion being a multiple award-winning Birds Nest skincare brand as voted by Malaysian consumers and publications, its entry into the Philippines market would most aptly be introduced by the country’s very own prestigious beauty retail chain.

For the introduction phase, Tohtonku will be launching the Nutox Oxyfusion BNest Collagen range, as proven to be the top-seller for Asian skin types for its anti-aging and restoring youthfulness qualities.  

Witnessing today’s signing ceremony is none other than the brand ambassador herself, Nur Fazura. The international media personality, model and actress has been advocating the brand since 2010, appearing in its television commercials, billboards and other media.

For further information, please visit: www.tohtonku.com.my