Just Norahs: The Launch of Rudy Project 2015: ImpactX 2

Sunday, November 30, 2014

The Launch of Rudy Project 2015: ImpactX 2

Rudy Project, a sports eyewear leader for 26 years has unveiled the ImpactX2, a new range of eyewear. The new product launch was held at Jaya Shopping Centre. FYI, the Rudy Project's first flagship store in Malaysia also located in this mall.

If you are looking for a pair of unbreakable and offer you unbeatable protection in the event of falls and impact, safeguarding your eyes from dangerous injury, this is the lens for your eyewear- ImpactX2!

Mr Christiano Barbazza, President and CEO of Rudy Project shared with us the new generation of ImpactX2 lenses.

Compared to the previous generation of ImpactX lenses, ImpactX2 lenses guarantee:

25% faster activation%

They also activate in natural light (also behind surfaces that screen, UV rays such as windows or car windscreens)

They are more stable, by up to 20%, to temperatures

They have a photochromic range with up to 65% higher performance
They absorb UV rays more effectively

One of the unveiled products at Rudy Project 2015 ImpactX 2 launch

Ms. Cassandra Devi Jeremiah (Cassie), 2nd Runner Up of Miss Malaysia World 2014 together with models were wearing Rudy Project’s Lifestyle Eyewear.

Another Rudy Project Products

Mr. Claudio Fantin, the Export Manager of Rudy Project, Mr. Claudio Fantin showing us how durable the latest ImpactX 2 lenses.

All pose for photographs at the Rudy Project 2015 ImpactX 2 launch.

Mr Christiano Barbazza, President and CEO of Rudy Project and Mr Claudio Fantin, Export Manager of Rudy Project at the ribbon cutting ceremony during the launch.

The very first Rudy Project flagship store in Malaysia. The Rudy Project flagship store is situated at the ground floor of Jaya Shopping Centre, Petaling Jaya.