Maybelline New York Celebrates 100th Anniversary with 10 decades of Iconic Looks

The modern woman is not afraid to flaunt her creativity and individuality, not only in the way she acts and dresses, but also in the way she looks. Over the past 100 years, Maybelline New York has inspired generations of women to define beauty. The answer lies in their hands: a woman possesses the power to express herself however she wants.

 

Today, Maybelline New York is the #1 colour cosmetics in the world. It is available in over 129 countries worldwide, bringing New York City glamour to women’s fingertips no matter where they are. From the brand’s earliest eyelash and brow products, Maybelline New York has continued to break all rules and push limits to make makeup artistry accessible to all women.

This year, Maybelline New York celebrates its 100th anniversary! To commemorate the memorable event and to pay homage to the illustrative transition of makeup trends through the years, Maybelline New York makeup artists have created 10 iconic looks to represent each decade of the last century, starting from the 1920s. 

Let's take a look of the Maybelline New York: Celebrating 10 Decades with 10 Iconic Looks!

1.) 1920s - Fierce Flapper

2.) 1930s - Siren In Rouge

3.) 1940s - The Pin Up

4.) 1950s - Bombshell Glamour

5.) 1960s - Mod Rocker

6.) 1970s - Disco Diva

7.) 1980s - Electric Raver

8.) 1990s - Au Natural Wonder

9.) 2000s - The Socialite

And here is the future look...

10.) The Future - Fearless Femme

In addition to 10 decades of iconic looks, Maybelline New York also celebrated 100 years of innovation and success with 12 special edition makeup looks created by Maybelline's global makeup artist Charlotte Willer.

Ranging from retro glamour to futuristic beauty, her creations were photographed by Kenneth Willardt, who was inspired by "confident women, brave inventors and revolutionary innovations" that impacted the history of Maybelline New York.
 

One of the highlighted looks (the 1st picture in this blog post) created by Charlotte Willer featured dark eyeshadows and eyeliners, thin but strong eye brows and rich red lips inspired by Charleston makeup in the 20s. 

Follow Maybelline New York’s journey as it celebrates 100 years of beauty with the hashtag #Maybelline100 on Facebook and Instagram. You can also visit Maybelline Malaysia’s Facebook (www.facebook.com/maybellinenysimplyfab) or Instagram (www.instagram.com/maybellinemalaysia) for more information and updates.

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