Recently, I was invited to attend the Berjaya Times Square Kuala Lumpur’s ‘Shop & Win’ Live Draw. I had a chance to see 17 lucky shoppers walkaway with more than RM125,000 worth of prizes
comprising of 3 grand prizes which are vacations to New York (US), Gold Coast
(Australia), Seoul (Korea), all by Berjaya Times Square! :O
The colorful wheel of fortune for Berjaya Times Square Kuala Lumpur’s ‘Shop & Win’ Live Draw!
Who are the winners???
Held in conjunction with the 1Malaysia Mega Sale,
Berjaya Times Square Kuala Lumpur ended its ‘Shop & Win’ campaign by
rewarding 17 shoppers in an exciting event that showcased performances which
transported the audience to the sandy beaches of Gold Coast, glitzy New York
and heart racing Korea. The Live Draw attracted a large number of audiences as
shoppers and participants gathered at the Lower Ground Concourse in
anticipation of the event. The Live Draw recorded an overwhelming 13,500
entries!
Opening performance- Broadway Dance
(Mr. Chan Wing Kong of Berjaya Times Square with the 'Snap & Win' winners.)
Besides the above, Berjaya Times Square Kuala
Lumpur also organised an online challenge via its Facebook fanpage. Titled
‘Snap & Win’, shoppers were encouraged to upload a picture of them in their
favourite outlet in the mall together with a witty caption.
The shopper who
garnered the most ‘likes’ on their entry would win the grand prize of a trip
for 2 to Bali, Indonesia. 75 year old Sam Leong was thrilled when he knew he
had won the 3D2N holiday. Attending the event with his daughter Rachel, Leong
explained that it would be his maiden trip to Bali and the father-daughter tag
team would be bringing the matriarch of the family on this trip.
Let's start the live draw!
The big screen showed the number of one of the lucky winner! Congratulations!
Mr. Tan Boon Leong of Berjaya Times Square with one of the lucky winners of consolation prizes. The consolation prizes consists of nifty gadgets
including the iPad 3, Samsung Galaxy SIII, Samsung LED 42” television, and
various lifestyle brand sponsors.
Another performance (Korean Hip-Hop Dance) before the live draw for the 3 grand prizes which are vacations to New York
(US), Gold Coast (Australia), Seoul (Korea).
To provide a wholesome experience,
each grand prize comes with return airfares, personalised sightseeing tours,
private transfers, and luxurious accommodations for 2. As the icing on the
cake, it threw in substantial cash in the currency of each destination
(USD2,000, AUD2,000 or KRW2,000,000) for the lucky winners to indulge in retail
therapy on Berjaya Times Square.
A lecturer by profession, Dr. Wan Jamaliah Wan
Jusoh was the first to go on stage to receive the 5D4N Gold Coast prize.
Confessing that it would not be her first time to Gold Coast, she exclaimed
that this would be one of the few trips which she would take with her husband
without the children now that they are all into their teens and adulthood. She
confessed that she would make it up to the children by buying them gifts from
Australia, thanks to the AUD2,000 cash prize.
Winner of the Seoul prize, Fong How Yee (24) was
speechless as he walked to the stage for the second time that day. With the
earlier prize of an iPad 3, Fong would be the biggest winner that evening.
Shocked to the core, the chef at a Japanese cuisine restaurant in the city
commented that he was still processing the win in his mind and that he would be
sharing the joy with his family in East Malaysia later that day, adding that
the KRW2,000,000 made this win more than a dream come true.
Having spent the better part of the day travelling
from Kuala Terengganu to Kuala Lumpur, Ten Li Hoong was in desperate need of a
siesta when her sister insisted that she attend the event. Ten, who only had 6
entries deposited into the New York draw box was jubilant as she skipped to the
stage from across the concourse. Citing that this would be her first trip to
the Americas, Ten joyfully shared the good news with her husband over the phone
as the couple could not believe their good luck. Expressing her delight, Ten
shared that the prize is akin to a honeymoon as she digested the contents of
her win which included private transfers, personalised private tours in the Big
Apple complete with a chauffeur, and USD2,000 cash to shop to her heart’s
content.
The grand prize winners and the Berjaya Times Square Management.
A group photo of the 17 lucky shoppers with Berjaya Times Square Management.
Congratulations to all of you!
Mr. Tan Boon Leong, Senior Manager of Marketing
& Promotions Department in Berjaya Times Square Joint Management Body was
beside himself as members of the press and the winners were paired off for
interviews.
“Based on the feedback, this campaign has been a huge success as the winners have generally expressed positively towards their
win and the prize. We believe that the nature of the prizes reinforces Berjaya
Times Square Kuala Lumpur’s brand equity in a competitive market. We are
constantly reinventing ourselves to keep up with times so it is good to see
that the shoppers are actively participating in our activities.”
Berjaya Times Square Kuala Lumpur’s
‘Shop & Win’ campaign is proudly sponsored by Berjaya Times Square Hotel
Kuala Lumpur, Biomax Skintologist, ETUDE House, Far East, Fashion Runway,
Gelatomio, Giraffe, Hong Kong Kim Gary Restaurant, Keep Slim, Original Classic,
Michael & Guys, Nutribon Beauty Sanctuary, Sakae Sushi, Sembonia, Starbucks
and The Lady Profile: Details.
Visit www.timessquarekl.com.
or like their Facebook at www.facebook.com/BerjayaTimesSquareKL
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