Just Norahs: The Official Launch of Schwarzkopf Ambassador Search 2012

Tuesday, October 30, 2012

The Official Launch of Schwarzkopf Ambassador Search 2012

In this October, the reputable German hair care brand Schwarzkopf pursues ambition at Malaysia local tertiary institutions by organizing the Schwarzkopf Ambassador Search 2012!

The Schwarzkopf Ambassador Search 2012 launch event was held at Asia Pacific University of Technology & Innovation (APU).

After announcing the business plan to enter the retail market offering quality products at affordable prices to consumers nationwide at the end of May , the brand is continuing to make its presence felt and reach out to potential users through various activation activities, one of it being the college on ground activities. My blog post for Launch of Schwarzkopf Retail Market Opening @Delicious, Marc Residence.

Speech by Mr. Markus Daburger, General Manager of Henkel Beauty Care – Cosmetics Retail, Malaysia & Singapore. He said they have drawn up a comprehensive ongoing campaign to introduce their products at twelve different locations starting from Oct 1. "We are excited to embark on the roadshow drive. The initiative will go on for almost two months and we are expecting to complete it before the end of Nov. It is going to be a fun-filled experience engaging the students and the staff at the tertiary education institutions during the brief two-day stopover at each venue. We are also offering the products at special prices." he added.

The official launch of Schwarzkopf Ambassador Search 2012!

(L-R) Ms Joyce Lee, Marketing Manager of Henkel Beauty Care – Cosmetics Retail, Malaysia & Singapore; Mr. Markus Daburger, General Manager of Henkel Beauty Care – Cosmetics Retail, Malaysia & Singapore with the Schwarzkopf promoters.

got2B hair demonstration by Schwarzkopf hair stylist and Ms Joyce Lee, Marketing Manager of Henkel Beauty Care – Cosmetics Retail, Malaysia & Singapore explaining the product benefits of got2B Guardian Angel and got2B Playful Matt Paste.

Let's get back to the Schwarzkopf Ambassador Search 2012!

Schwarzkopf Ambassador Search 2012 is the main attraction for participants to sign up and vie for the one-year supply of the brand's products.

Each contestant will need to purchase the brand's products to gain entry into the Schwarzkopf Ambassador Search 2012 competition.
The hopefuls will get a free makeover including hair styling and make up. They will also receive a free copy of a 4R size photo of their respective newly found pleasant images with a photo frame.
A total of 10 personalities will be picked as the winners based on the creative slogans and characteristics that best portray the brand to form the best line-up of the talent hunt.

The confirmed venues are as follows:

1) Taylor's University Lakeside (Oct 1 and 2)

2) INTI International University, Subang (Oct 3 and 4)

3) UCSI University, Cheras (Oct 8 and 9)

4) The One Academy, Sunway (Oct 10 and 11)

5) Kuala Lumpur Metropolitan University College (KLMUC) (Oct 15-16)

6) Asia Pacific University of Technology & Innovation (APU) (Oct 17-18)

7) Berjaya University College of Hospitality, Berjaya Times Square (Oct 22 and 23)

8) Sunway University (Oct 24 and 25)

9) Multimedia University (MMU), Cyberjaya (Oct 29 and 30)

10) Tunku Abdul Rahman College (Oct 31 and Nov 1)

11) Kemayan ATC (Nov 5 and 6)

12) Metropolitan College, Subang (Nov 7 and 8)

Schwarzkopf hair stylist with 2 international students from Asia Pacific University of Technology & Innovation (APU) getting their hair styled.

(L) A student from Asia Pacific University of Technology & Innovation (APU) trying out the got2B Rockin’ It Styling Wax from Schwarzkopf.

(R) A group of students from Asia Pacific University of Technology & Innovation (APU) gathered around to witness the hair styling by the Hair Stylist from Schwarzkopf. The hair stylist uses got2B Rockin’ It Styling Wax to style his hair.

Mr. Markus Daburger, General Manager of Henkel Beauty Care – Cosmetics Retail, Malaysia & Singapore, Ms Joyce Lee, Marketing Manager of Henkel Beauty Care – Cosmetics Retail, Malaysia & Singapore.

For the roadshow, the brand will showcase three main brands from the colorant, hair care and styling categories. Among the products are the Extra Care shampoo, conditioner and treatment series, Freshlight hair colour series and Got2b styling series.