Salam from the Heart @Sunway Pyramid

Its still the Raya month and so I decided to post another Raya related blog post. ^-^

Salam, or handshake is known as a greeting gesture, bidding farewell, showing respect and appreciation, and performed during the solemnisation of marriage, marking the blessed union within two souls. However, many of us take salam for granted nowadays, and think that it is just a touch between palms; while in fact, there’s so much more profound meaning embedded behind the act. 

Salam, when performed during Hari Raya is sacred and divine; an act of purification - for it is the time when all sins are forgiven, and all issues or grudges are resolved. 

As such, Sunway Pyramid is channelling out a community message to the public via its S.O.S (Some Of uS) effort during this festive season – for everybody to start “Salam from the Heart”.   

Both ‘Salam dari Hati’ and ‘Salam from the Heart’ videos are available on the mall’s YouTube channel at http://www.youtube.com/SunwayPyramid97. The video was also made available in the mall at the plasma TV located at LG1 Main Concourse, and played constantly on the massive Blue Cube LED screen outside the mall.

“As salam is considered part of good morals, a symbol of forgiveness, and the act should be practised by everyone and taught to children since young. It is an act that strengthens family ties and friendships, something in which we all should treasure. In fact, salam goes across different races and background, as it is also a sign of greeting and respect,” Phang added. 

 Staff offering Salam.

Salam was also practised throughout the entire mall, as the mall ambassadors and concierges extended their salam to all shoppers at the Concierge Counters and while they were on their daily walkabout.

Exciting activities were also held throughout the mall during the months of Ramadhan including ‘Salam with Leo and Leona’, where children and shoppers who salam with Leo and Leona had received “Salam from the Heart” badges from Sunway Pyramid’s endearing mascots during the weekends and public holidays. Over 2,000 “Salam from the Heart” badges were given away to children and shoppers who had ‘salam’ Leo and Leona during the walkabout, during the month of Ramadhan.

Shoppers could also kirim salam by picking up free postcards available at all concierges and at the Mail Box, near the Main Concourse. Over 2,000 “Kirim Salam from the Heart” postcards were delivered free of charge within Malaysia.

Datuk Seri Razman M Hashim 'Salam' with the children from Rumah Amal Limpahan Kasih.

The ‘Salam from the Heart’ campaign was part of Sunway Pyramid’s ‘Realms of Raya’, which was launched on July 23 2013. All of the invited guests, including Datuk Seri Razman M. Hashim, Deputy Chairman of Sunway Group; Datin Latiffah Kamaruddin; Mr HC Chan, Chief Executive Officer of Sunway Shopping Malls and Theme Parks; Phang Sau Lian, General Manager of Marketing, Sunway Shopping Malls; TV personalities Nazrudin Habibur Rahman and his wife Sheahnee Iman Lee; Jemaah Kariah from Masjid Al-Husna Bandar Sunway, underprivileged children from Rumah Amal Limpahan Kasih; other guests and shoppers had performed ‘United Salam from the Heart’, engaging in a mass act of salam as a message of love to kick start the campaign.

 

To date, there are almost 5,000 combined views for the videos, as they are made available with Bahasa Malaysia and English subtitles. It is also shared by others on YouTube and Sunway Pyramid’s Facebook fans on their own personal walls.

Visit Sunway Pyramid Facebook and follow Sunway Pyramid Twitter for the latest updates on events and promotions.