Wednesday, August 7, 2013

Realms of Raya at Sunway Pyramid

Salam from the Heart’ during this Raya season. Yes, today is the eve of Raya. Most of my friends and readers already back to hometown having the last buka puasa dinner. I also just had my dinner. :)
It is a truly meaningful Hari Raya in Sunway Pyramid, as the mall embarks on an exotic escapade by highlighting the finest in shopping experience and most colourful culture of the Ottoman Empire! The LG1 Main Concourse is ‘transformed’ into a Mini Grand Bazaar from 19 July till 18 August,  as shoppers are immersed with elements of both Eastern and Western influences that stem from Turkey’s multi-ethnic compromises and fusions. 
The Realms of Raya was launched recently by Datuk Seri Razman M. Hashim, Deputy Chairman of Sunway Group, featuring a Turkish-inspired dance performance to also welcome Datin Latiffah Kamaruddin; HC Chan, Chief Executive Officer of Sunway Shopping Malls and Theme Parks; Phang Sau Lian, General Manager of Marketing, Sunway Shopping Malls; TV personalities Nazrudin Habibur Rahman and his wife Sheahnee Iman Lee; along with invited guests.
From left Ms Phang, Datin Seri Latiffah, Datuk Seri Razman M Hashim and Mr HC Chan and Turkish inspired dancers 
The Realms of Raya in Sunway Pyramid features the distinguished Turkish arts and culture, while creating a truly harmonious effect to blend everything in with the Hari Raya celebrations,” said Phang. 

This Ramadan and Syawal, Sunway Pyramid is embarking on a campaign to reach out to everyone to reflect upon the spirit of the festive season by remembering the true meaning of the singularly beautiful act of ‘salam’ (handshake). Titled “Salam from the Heart”, the mall’s S.O.S (Some Of uS) campaign is built upon how the symbolic act that is often taken for granted.
Datuk Seri Razman M Hashim and Mr HC Chan giving duit raya to the children from Rumah Amal Limpahan Kasih. 

Guests from Masjid Al-Husna Bandar Sunway and around 30 underprivileged children from Rumah Amal Limpahan Kasih added to the merriment to the ‘Realms of Raya’ Launch.

Along with guests, they performed the ‘United Salam from the Heart’ to kick-start the campaign, and at the same time, understanding the simple yet powerful act of the touching of the forehead to the palm which carries with it connotations of respect, love and kinship.
Nazrudin also shared the family’s salam routine, as when he and Sheahnee got married, salam was among the practice that he taught her. The habit is consequently taught to their children, something that strengthens their family ties, in which they both treasure.   

In propagating this, Sunway Pyramid has created a prologue to the campaign in the form of a social video, titled ‘Salam dari Hati’ (Salam from the Heart) which encourages everyone to reflect on the true meaning of salam,” said Phang.
The video is already uploaded on Facebook, which has garnered a lot of attention from Sunway Pyramid’s fans and being shared on their walls as well. Both ‘Salam dari Hati’ and ‘Salam from the Heart’ videos are available on the mall’s Youtube channel at
Exciting activities will also be held throughout the mall including ‘Salam with Leo and Leona’ where patrons who salam with Leo and Leona will receive badges from Sunway Pyramid’s endearing mascot and also roving performances by Turkish-inspired dancers during weekends and public holidays. Shoppers can also kirim salam by picking up postcards available at all concierges and at the Mail Box, near the Main Concourse and dropping them off at the Mail Box and they will be delivered.

On top of that, shoppers can check out the Mini Grand Bazaar at the LG1 Main Concourse where the launch is held which include some of the highlights in the mall such as Laura Mercier, Crabtree & Evelyn, Rimba, Cold Storage, Sofia Iman’s collection, one of the prominent songket and Baju Melayu producers in Malaysia and also Turkish ice cream or ‘dondurma’.

With all these activities to look forward to in Sunway Pyramid, why not come by and experience your unique shopping adventure in the mall, especially in conjunction with the Hari Raya celebration? Sunway Pyramid, a part of the Sunway Resort City which consists of Sunway Resort Hotel and Spa and Sunway Lagoon, is a central tourist attraction which attracts more than 3 million visitors per month.

Selamat Hari Raya!


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