Remember my previous blog post for "Facing Car Servicing Issues?". I did a brief introduction about what is Carama. The good news is Castrol
has successfully launched CARAMA in Malaysia early this month. CARAMA, Malaysia’s FIRST Online Service for Trusted Car
Care.
Castrol, one of the world’s leading premium lubricant
specialists has extended its service beyond its lubricant business to the car
care industry. Today, Castrol announced the launch of ‘Carama’ - a web and
mobile enabled portal which simplifies car care, maintenance and workshop guide
for consumers in an easy-to-use and one-stop solution. Ultimately, Carama helps
to rebuild the relationship and trust between car owners and workshops.
A recent survey with over 400 respondents in Klang Valley
showed the need for independent workshops to build a trusted relationship with
car owners, providing them with transparency in pricing and assurance in the
quality of workmanship, skills and equipment.
Carama Certified Shops was then conceptualised to address
this issue by providing an overall quality score, based on a 40 point rigorous
screening by our panel of independent third party experts, ensuring that these
shops meet the highest standards of quality, skills, transparency, customer
service, health and safety compliance.
Commenting on the exciting new initiative, Sumeet Wadhwa,
General Manager - Castrol Innoventures (Strategic innovation arm of Castrol),
said: “Carama is envisioned to be the ‘go to’ site for car care in Malaysia,
although we are still in the early stages of the portal’s development. Car
owners have a high level of concern and uncertainty regarding maintenance
costs, price and quality of repair for their vehicles. Carama will streamline
the selection process and provide car owners peace-of-mind and confidence that
they have made the right decision in their choice of the workshop.”
The Carama portal provides core features like accredited
repair shop locator, spare parts calculator, my car logbook and Carama
rewards. Car owners will also be able to share consumer reviews based on
actual experiences of Carama Certified and Listed Shops. As Malaysia’s
first social graph car care portal, Carama connects car owners to share their
experiences and car maintenance tips with friends, family and the general
public.
Wadhwa added Carama’s benefit to workshops and mechanics:
“Carama will also benefit independent workshops and mechanics by generating
valuable business leads for those who lack the capability to market their
workshops, especially online.”
According to Roy Williamson, Managing Director of Castrol
InnoVentures, “Carama’s vision is to become the
number one player in aftermarket car care and service space by
connecting consumers, workshops and affiliates, through a one stop web and
mobile enabled platform, leveraging Castrol’s heritage of trust and customer
relationships. We are confident that Carama will change the aftermarket car
care experience for all car owners, simplifying the maintenance of their car.”
Be amongst the first to experience Carama and get rewarded
by just signing up at http://www.carama.com/.
1 comments:
i always use castrol motor oil for my car service :)
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