Saturday, March 10, 2012

Shell Helix Contest for 2012 is back!

Last year, I blogged about The Shell Helix Ferrari World Contest in my blog post "Shell Helix Ferrari World Roadshow @Sunway Pyramid". 4 lucky Malaysians had visited the capital of the United Arab Emirates, Abu Dhabi.
A good news to share with you!
The exciting Shell Helix Global Promotion, renowned for its ‘once-in-a-lifetime experience’ prizes is back with its 2012 edition with its theme ‘Get Your Heart Racing’!
With an all-expense paid VIP trip to Italy worth more than RM20,000 each awaiting five lucky Grand Prize winners, the contest is set to live up to its ‘Get Your Heart Racing’ theme.
The two-tier contest to be held from March 15 to May 31, 2012, is open to customers who purchase a four-litre pack of:
  • Shell Helix Ultra fully synthetic motor oil 
  • or from the Shell Helix HX7 synthetic technology range that includes the HX7, HX7 E and HX7 Diesel. 
In the 1st tier:
  •  customers have to count the number of Shell Helix words in an image on entry form and submit their entries at selected Shell stations, authorised workshops or by mail with proof of purchase. 
In the 2nd tier: 
  • 15 lucky finalists take part in the fun-filled Shell Helix Challenge in July 2012.  
  • Five lucky winners will then get to embark on a trip of a lifetime, which includes a visit to Maranello, the home of Ferrari; shopping in Milan; and catching the Italian Grand Prix at Monza in September.
Last year, 4 lucky Malaysians were among 200 Shell Helix customers from more than 20 countries who had the privilege to enjoy the ‘fastest 48 hours of their lives’ in Abu Dhabi after winning the 2011 edition of the contest.  
The programme included a VIP visit to the famous Ferrari World Abu Dhabi theme park, a ride on the world’s fastest roller coaster, the Formula Rossa; dinner in the desert and tickets to watch the Abu Dhabi Grand Prix. 
The trip includes a visit to the legendary Ferrari factory in Maranello.

The 4 luck Malaysian winners were Ghazali Ahmad, Seah Sin Jiun, Kok Chee Seng and Rahizah Mastar! 
Ghazali AHmad, Seah Sin Jiun, Kok Chee Seng and Rahizah Mastar @ Yas Marina Circuit, Abu DhabiYas Marina Circuit, Abu Dhabi. 
For 2011 winners Seah Sin Jiun and Ghazali Ahmad, both who are long time Shell Helix customers, the highlight of the trip to Abu Dhabi was the spectacular dinner in the desert.
“The 4WD dune-bashing on the way to the venue was exhilarating and the view of the sunset was spectacular.  We also had time to enjoy a traditional Middle Eastern meal and meet other winners from all over the world.  It was truly a memorable experience,” they said.  
2011 Shell Helix contest winners from around the world enjoying Formula Rossa, the fastest rollercoaster in the world.
(L-R) Shell Lubricants Mktg Mgr Seow Lee Min with 2011 Shell Helix Global Promotion winners Seah Sin Juin, Ghazali Ahmad, Kok Chee Seng and Rahizah Mastar at a desert themed dinner in Abu Dhabi.

According to Ms Seow Lee Ming, Cluster Marketing Manager, Shell Lubricants SEA-South, the Shell Helix Global Promotion had become a much-looked-forward-to annual event with its exciting interactive format and spectacular prizes.
“At Shell, we will continue to leverage on our exclusive partnership with Ferrari to reward our customers with memorable experiences that no other lubricant brand can offer,” she said.

For the past 60 years, Shell has been working hand in hand with Scuderia Ferrari in Formula One to develop high performance Shell Helix lubricants. From the beginning, the partnership contributed to a technological advantage over the competition as the pair developed products and technologies together for the race track that could then be transferred to the road. 

The Shell Helix range of motor oil:
  • is scientifically formulated with Shell’s ultimate Active Cleansing Technology, 
  • which works harder to protect than conventional motor oils by continuously helping to prevent dirt and sludge from building up, 
  • enabling your engine to operate at its full potential right up to the next scheduled oil change.
Shell Helix Ultra fully synthetic motor oil helps to minimise engine noise, and conditions and protects engines from the extra stresses of driving in modern start-stop traffic conditions. It is the only motor oil recommended by Ferrari.
Shell Helix HX7 is a synthetic-technology motor oil suitable for fuel-injected petrol engines fitted with catalytic converters and turbo-charged and intercooled direct injection diesel engines. 
 The new Shell Helix HX7 E engine oil:
  • with its 5W-30 grade is formulated with special synthetic base oils and friction-reducing molecules and has low viscosity at low temperatures
  • this simply means that the engine oil will be thin enough to flow during morning start-ups and thick enough to protect the engine’s metal surfaces from friction when it is hot.  
  • is also equipped with active cleansing agents that prevent dirt particles from sticking together to form sludge.
  • is able to offer up to 19% more protection than other synthetic-technology oils tested, 1.8% more fuel economy compared to a 15W-40 mineral oil and smoother power delivery with reduced emissions. 
For more information on the Shell Helix “Get Your Heart Racing” Global promotion, please visit or visit your nearest Shell station or authorised workshop. 


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