Every Chinese New Year, I am looking forward to the PETRONAS television commercial (TVC). Their TVC is always very touching and meaningful.
On 17 January 2012 , members of media and advertising agencies were invited to the Galeri Petronas, KLCC for the Special Preview For PETRONAS Chinese New Year Campaign.
For the Chinese New Year 2012, PETRONAS stays true to the common tradition and values that bind all Malaysians together in the underlying messages of its television commercial (TVC) to usher the year of the Golden Dragon. Members of media present at the special preview of the TVC.
Dato Mohammad Medan Abdullah, PETRONAS’ Senior General Manager of Group Corporate Affairs Division gave his speech during the special preview of its CNY Campaign. In his speech, Dato said “The TVC is meant to celebrate not just the Year of the Dragon, but the spirit of perseverance, adaptability and determination as captured in each of the stories it depicts. This energy is something that should inspire us all as we navigate through the challenges we face in life,”
Dato Mohammad Medan Abdullah also added “It is this innate spirit of resilience, energy to see opportunity, energy to go on, improve and move on while staying true to our values that we wanted to portray in our TVC. It is this same spirit that forms the core of PETRONAS’ corporate positioning, Reimagining Energy™ which emphasises and celebrates the resilience of the human spirit to excel in whatever we do. ”
This is the PETRONAS HEART-WARMING TVC For Chinese New Year 2012 that we are waiting for! Check out the video below!
This is the PETRONAS HEART-WARMING TVC For Chinese New Year 2012 that we are waiting for! Check out the video below!
“Coming Home”
For this 2012 Chinese New Year, the PETRONAS TVC is titled “Coming Home”. This CNY TVC was shot in Malaysia, England, Belgium, China and India – depicts six separate yet intertwining stories of individuals around the world who, no matter how far they have come in life, stay true to their roots and tradition.
The TVC illustrates what it takes to make life better through a progressive and bold attitude that one holds, opening the mind to new ideas and learn new things, ultimately making one a better human being.
The “Coming Home” TVC will air from 17th January until 6th February 2012.
After the special media preview of the TVC, members of media were invited to join Dato Mohammad Medan Abdullah, PETRONAS’ Senior General Manager of Group Corporate Affairs Division for Yee Sang lunch.
Tossing Yee Sang for good fortune and prosperity!
Lion dance
A photo of Dato Mohammad Medan Abdullah, PETRONAS’ Senior General Manager of Group Corporate Affairs Division with the VIPs.
In conjunction with the launch of HEART-WARMING TVC For Chinese New Year 2012, PETRONAS is also organising a photography contest themed Reimagining Energy™, in collaboration with Leica Camera AG.
To participate, all that the members of the public have to do is to capture their Chinese New Year moments that best depict the spirit of Reimagining Energy™, submit their photos via PETRONAS’ Facebook page (www.facebook.com/petronas1) and stand a chance to win great prizes.
Below are some the easy steps to join the photography contest themed Reimagining Energy™:
1.)Visit PETRONAS’ Facebook page www.facebook.com/petronas1 and install the Facebook App for their photography contest,"Reimagining energy".
2.) Go to "Photo Submission" page and choose the category.
I submitted this photo for the photography contest:
The Majestic Rising of Golden Dragon to welcome Lunar year of 2012!
Prizes will be awarded to the individuals of the winning photos. These photos will also be displayed and exhibited at Galeri PETRONAS.
In addition, PETRONAS will also be conducting photography workshops at selected schools and colleges, to help youths express themselves through photography as well as improve their skills.
So, check out the
1.) “Coming Home” PETRONAS TVC at
www.youtube.com/user/PETRONASOfficial2.) Join the photography contest themed Reimagining Energy™,
http://www.facebook.com/petronas1#/petronas1?sk=app_354326444581364
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