A good news to share, Schwarzkopf, the reputable German hair care brand just celebrated their fresh entry into retail market in Malaysia at Kuala Lumpur recently.
This new range of hair care, hair colorant and hair styling are currently on shelves nationwide at an affordable prices!
I was invited to the launch event @Delicious, Marc Residence.
Ms. Nadia Heng, Miss Malaysia World 2010 was the emcee of this launch event and she looked gorgeous as usual.
Introduction speech by Mr. Markus Daburger, General Manager of Henkel Cosmetics Malaysia & Singapore.
Mr. Markus Daburger said the symbolic lively act of bubbles emerging from an oversized figure of shampoo bottle was a meaningful indication of the brand's refreshing beginning as the brand aims to offer premium yet affordably priced products to the consumers nationwide.
“In Malaysia, we are entering the hair care, hair colorant and hair styling categories. We aim to grow our business by continually expanding our product offerings in these categories, making them more attractive and valuable to our consumers" said Daburger.
Congratulations! Schwarzkopf is successfully enters Malaysia's retail haircare market with high quality products and affordable prices!
From L-R: Mr. Sunny Wong, Schwarzkopf Key Account Manager, Ms. Joyce Lee, Schwarzkopf Retail Marketing Manager (Malaysia / Singapore), Mr. Markus Daburger, General Manager of Henkel Cosmetics (Malaysia & Singapore), Mr. James Yong, Schwarzkopf Distributor Sales Force Manager
Product presentation by Ms. Joyce Lee, Schwarzkopf Retail Marketing Manager (Malaysia / Singapore). She introduced to us the hair care, hair colour and hair styling products available in Malaysia.
Schwarzkopf offers a range of shampoo, conditioner and treatment under the brand Extra Care series. There are five sub-lines to suit different haircare needs:
- Ultimate Repair
- Hydro Collagen
- Shea Cashmere
- Anti Dandruff
The Extra Care range of products is powered by the most innovative core technology - Liquid Keratin, a highly effective hair repair technology. Where conventional hair repair simply places a coat over the hair to give it a healthy appearance, this new technology actually fills the gaps in the hair cuticle, repairing hair from the inside to the surface using hair identical particles.
Schwarzkopf Extra Care Hydro Collagen range is suitable for for normal to dry and coarse hair.
Schwarzkopf Extra Care Q10 Recharge range which includes the SOS Repair Treatment is the remedy for thinning and fragile hair. The unique formula strengthens and revives maturing hair, making it visibly fuller and more supple and replenishes from the inside out.
Schwarzkopf Extra Care Deep Nutrition Shea Cashmere range contains shea butter and cashmere protein to strengthen and smooth, leaving hair more manageable. Cell repair system uses hair-identical proteins to repair inside the cell.
Clear your hair and scalp of dandruff with the Schwarzkopf Extra Care Anti Dandruff Shampoo, a deeply clarifying yet gentle formulation. The repair formula contains Zinc Pyrithione & Care-Panthenol. Long lasting to fight dandruff effectively.
Besides the hair care range, Schwarzkopf offers the complete line-up of Freshlight and Palette, with the choices from grey covering naturals to vibrant, intensive shades.
I personally like the Freshlight hair colour series packaging. They are so kawaii!
Freshlight is available in both crème and foam type application.
The crème coloration comes in shades of Passion Blond, Clear Ash, Melty Mocha, Mysterious Beige, Sweet Apricot and Champagne Pink.
For the foam application, the shades comprises of Berry Ash, Caramel Brown, Melty Cherry and Lemon Blond.
Palette DELUXE Intensive Oil Care Color
- the first permanent coloration enriched with 7 oils (Marula Oil, Argan Oil, Sesame Oil, Almond Oil, Olive Oil, Apricot Kernel Oil and Macademia Nut Oil) for a new dimension of nourishment, shine and colour richness.
Palette Intensive Color Crème
- contains nourishing Gelee royale to give long lasting color with vivid shine.
- This rich colour crème also provides perfect grey coverage.
Schwarzkopf Got2B styling series
The products from Got2b are Chaos Fibre Gum, Playful Matt Paste, Rockin’ it Strong Styling Wax, Freeze Up Styling Gel and Guardian Angel Straightening+Iron Spray. These are the street-inspired styling products and these products are suitable for every part of styling routine,
Schwarzkopf Retail & Hair Presentation
The models with , Ms. Joyce Lee, Schwarzkopf Retail Marketing Manager (Malaysia / Singapore), Mr. Markus Daburger, General Manager of Henkel Cosmetics (Malaysia & Singapore).Nadia Heng – Miss World Malaysia 2010 with the Schwarzkopf Extra Care Ultimate Repair Shampoo.
All these products from Schwarzkopf are available at pharmacies, hypermarkets and supermarkets nationwide with the price range of RM7.90 - RM37.95.