Tuesday, April 24, 2012

"Love & Care for Your Coloured Tresses” zen session with PUREOLOGY

Not too long ago, I did a quick updates about my hair pampering session with PUREOLOGY haircare products and here is the full blog post for it! :)
The "Love & Care for Your Coloured Tresses” zen session with PUREOLOGY was a hair pampering session for members of the media and it was also a soft launch for the PUREOLOGY NEW Zero Waste Shampoo and Hair Conditioner Packaging.
Members of the media were invited to Curlers & Trimmers, Sri Hartamas for the "Love & Care for Your Coloured Tresses” zen session with PUREOLOGY.
PUREOLOGY, a prominent colour care hair products made with 100 percent vegan and organic botanical ingredients was created in Irvine, California in 2001 by salon industry pioneer Jim Markham. Since the founding of PUREOLOGY in 2001,  PUREOLOGY has been the leader in superior colour care products made with 100 percent vegan and organic botanical ingredients, while upholding its promise to care for the well-being of the environment.  
As a brand with a sustainable vision, Pureology continually works to reduce its environmental impacts through efficient production and manufacturing processes and by incorporating more environmentally preferred materials.  
This year, Pureology announces that recent improvements to its Shampoo and HairCondition packaging are helping reduce its environmental impacts. 
“Pureology’s new Zero Waste Shampoo and HairCondition Packaging allows consumers and stylists to use every last drop of product and the new ergonomic design featuring inverted condition bottles ensures ease-of-use,” states Shae Kalyani, Vice President of US Marketing for Pureology.  “Throughout the packaging renovation, our formulas have not changed – we offer the same luxurious, concentrated formulas color-coded systems for each regimen.”

The NEW Zero Waste Shampoo and Hair Conditioner Packaging
Let's get back to the hair pampering session!
Press kit and the latest packaging of PUREOLOGY hair care range.
My hair was pampered with the PUREOLOGY Hydrate range:
  • PUREOLOGY Hydrate Shampoo 
  • PUREOLOGY Hydrate Condition 
  • PUREOLOGY Hydrate Shine Max 
  • PUREOLOGY Hydrate Whip
Another photo of me before the hair pampering starts.
1.) The Curlers & Trimmers hair stylist wash my hair with PUREOLOGY Hydrate Shampoo .
  • Concentrated formula  
  • Luxurious lather, easy rinsing    
  • Extra gentle cleansers 
  • Does not strip colour  
  • For concentrated natural conditioning
  • Luxurious fragrance for a multisensorial, spa-like experience
2.) Masking with PUREOLOGY Hydrate Whip.
The hair stylist added a few drops of PUREOLOGY Hydrate Shine Max, a serum into an appropriate amount of PUREOLOGY Hydrate Whip.

Mix well, apply on my hair and comb through.
  • Moisturize and deeply replenish parched strands without weighing hair down
  • Detangle, condition and add intense shine  
  • Provide slip and suppleness  
  • For concentrated natural conditioning 
  • Luxurious fragrance for a multi-sensorial, spa-like experience
  • Dramatically improves moisture content  
  • Improves movement and manageability  
  • Gives hair a shiny finish and soft, touchable feel

Leave on the masque for about 10 minutes and rinse.
Lastly, blow dry hair and use the PUREOLOGY Hydrate Shine Max as finish.
  • Tiny silicone molecules penetrate deep into hair shaft to eliminate frizz  and  improve smoothness. 
  • Lightweight silicone molecules protect the outer surface of the hair shaft to enhance colour retention, increase colour vibrancy and create instant light-reflecting shine.
  • Antioxidant rich
  • Help protect hair colour
  • Increase elasticity and suppleness
  • Instant smoothing   
Jeng Jeng Jeng......
My soft, hydrated and shiny hair!
This hair pampering session with PUREOLOGY Hydrate range restored my hair colour and gives a great touchable feel.
PUREOLOGY Essential Repair range consist of:
  • PUREOLOGY Essential Repair Shampoo 
  • PUREOLOGY Essential Repair Condition 
  • PUREOLOGY Essential Repair Masque
  • PUREOLOGY Essential Repair Colour Max 
  • PUREOLOGY Essential Repair Split End Correcting Treatment
PUREOLOGY Hydrate range consist of :
  • PUREOLOGY Hydrate Shampoo 
  • PUREOLOGY Hydrate Condition 
  • PUREOLOGY Hydrate Shine Max 
  • PUREOLOGY Hydrate Whip

 NEW Zero Waste Shampoo and Hair Conditioner Packaging:
  • Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle.
  • 100% recyclable bottles feature the latest FDA-approved, 50% post-consumer recycled High-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability. 
  • For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers.  Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water.
Zero wastage design:
  • Dispenses easily to ensure you never waste a drop
  • Sophisticated shape offers a luxurious experience both in-salon and at home
  • Shampoo and conditioner bottles merchandise beautifully while taking up minimal shelf space
  • Ergonomic design featuring inverted conditioner  bottles ensures ease-of-use for both colourist and client
Me with the Curlers & Trimmers owner, Annita Hisham.

 For more information visit Pureology.com and like Pureology on Facebook.  


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