About two weeks ago, I wrote a blog post " Say Goodbye to my Virgin Hair & Hello to INOA Ash Light Blonde " to introduce my new hair color . I received a lots of compliments from my friends and family on my new hair color.
INOA Ash Light Blonde. What do you think?
L'Oréal Professionnel introduced INOA, hair care products in 2009. Just in 2 years, more than 50 million INOA hair colour services have been applied worldwide!
In July 2012, L'Oréal Professionnel launched the INOA second generation, INOA2 with ODS² (Oil Delivery System²).
What’s ODS² (Oil Delivery System²)?
- a scientific innovation with 22 patents*
- a revolutionary new technology that harnesses the power of oil to maximize colourperformance using minimal concentrations of MEA, an alternative alkaline agent to ammonia.
- amplifies the penetration of the colouragents into the hair and preserves the hair’s lipid protection post-application.
- 6 weeks of intense hydration & nutrition
- Softer & shiner hair than before hair colour service
- covers 100% of grey hair
The INOA 2 tube and INOACOLOR hair care range (Shampoo, Conditioner and mask).
Tools and INOA Oxydant for INOA hair colour services.
As I mentioned in my previous post, this was my very 1st hair colour service in my whole life! :O I was invited to Shawn Cutler, Bangsar for the media session to experience the INOA ODS² hair colour service.
The interior design of Shawn Cutler......It's a cosy hair studio.
A photo of me before welcoming the new INOA ODS² hair colour.
There are 60 shades of L'Oréal Professionnel INOA ODS² hair colours to choose. Hmm......which shade to chose? The brunettes are rich and magnetic ; the reds & coppers are flamboyant and seductive. Well, the blonds are sparkling and sophisticated.
Karen, the senior hairstylist guide me to choose a beautiful shade that suit me. :) Finally, I decided for INOA 8.1 Ash Light Blonde.
Let's see how my virgin hair colour transform to Ash Light Blonde.
The hairstylist mix a tube of INOA ODS² hair colorant with Oxydant 30 Vol INOA 2 before applying onto my hair. Leave on my hair for about 30 minutes.
Honestly, there were no ammonia smell during the whole hair colouring service. My scalp feel comfortable throughout the whole colouring session.
The INOACOLOR CARE Sulfate Free Shampoo was used to wash my hair. This creamy shampoo contains Argan Oil and Green Tea extract that leave my INOA color-treated hair smooth, shine and hydrated.
Next, INOACOLOR CARE Masque was applied to my shampooed and towel dried hair.
INOACOLOR CARE Masque, is a creamy protective conditioning masque that helps to protect and maintain the colour radiance of my INOA color-treated hair. This masque features a Sulfate-Free Technology too!
Yay, masking time. The hairstylist apply and massage evenly the creamy masque on my newly coloured hair and wrap my hair up for 10 minutes. ^-^
Lastly, wash, blow-dry my hair and do styling! The INOACOLOR CARE Masque leave my hair silky smooth, shiny and hydrated!
The BEFORE & AFTER photo of my hair taken using my camera.
Another photo of my INOA color-treated hair by the professional photographer. My hair is softer, shinier and has a vibrant colour after the INOA ODS² hair colour service! It's also an Ammonia-free hair colour service!
My INOA color-treated hair under natural light.
Me with Shawn, the owner of Shawn Cutler and my hairstylist, Karen.
I love my new hair colour and my hair colour still look vibrant and shinny.
I continue my daily routine with the INOACOLOR Care Haircare range:
INOACOLOR CARE Sulfate Free Shampoo
INOACOLOR CARE Conditioner
INOACOLOR CARE Masque
L'Oreal Professionnel Mythic Oil Colour Glow Oil (I'll review this hair treatment oil soon!).
No.28 & 28-1, Jalan Telawi 2, Bangsar Baru, 59100 Kuala Lumpur.