Friday, February 8, 2013

PETRONAS Switch for XTRA Road Challenge Finale Party

Last Friday, PETRONAS held the PETRONAS Switch for XTRA Road Challenge Finale Party at rooftop G-Tower Hotel, KL. It was a fun and awesome PETRONAS party! 

Let me share with you a little about the Switch for XTRA Road Challenge.
PETRONAS Dagangan Bhd (PDB) recently crowned Faizal FBI and his supporting team as the winners of the Switch for XTRA Road Challenge, contending against other celebrities such as Awal Ashaari, Scha Alyahya and Hanis Zalikha. Switch for XTRA Road Challenge contest was conducted on the Petronas Brands Facebook Fan page and the 3 months campaign saw selected fans and celebrities nationwide for competing against each other to complete the assigned challenges. Throughout the challenge, the stars diligently provided real-time updates via videos and journals which were posted through social media using the #Switch4XTRA Road Challenge hashtag to keep their followers informed of their progress.

Team FBI whose challenges included them having to drive down to Johor and convince the public to perform an exercise routine, received the most support online, and thus rendering their team winners. They were presented with prizes worth RM10,000 during the prize- giving ceremony. 
Speaking at the event, PETRONAS Dagangan Bhd head of retail business Akbar Md Thayoob said that the company emphasized customer engagement and rewarded its customers.
"To show our appreciation, we have sought out avenues to organize programmes such as the Switch for XTRA Road Challenge to bring our customers and fans closer to us. It is important for us to know that as we grow from strength to strength, our customers and fans benefit similarly from our success," he said. 

Besides that, the four winners were also awarded a RM100 Petronas Gift card each in this category.
A photo of the Switch for XTRA Road Challenge participants together with PETRONAS Dagangan Bhd’s management team.
Members of media and bloggers also won some awesome prizes during this finale party!

PETRONAS Dagangan Bhd also announced the return of its PETRONAS Coffee Break campaign during the prize-giving ceremony. The PETRONAS Coffee Break campaign is back in conjunction with the Chinese New Year balik kampung exodus.

There are two phrases for the PETRONAS Coffee Break campaign:
1st phase: Between Feb 7 and 9 
2nd phase: Between Feb 15 and 17

Great news is during this festive period, free coffee and other refreshments will be served to motorists who stop by at any of the 33 participating PETRONAS stations situated along the highways and major trunk roads across Malaysia.

For more exciting events, log on to

So guys, very obviously, what else are you waiting for??? 
It's time to Switch for XTRA Performance, XTRA mileage and XTRA power. 
 Switch to PETRONAS PRIMAX 95 XTRA now!!!


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