Tuesday, February 5, 2013

Sunway Pyramid Launched Winds of Fortune for Chinese New Year 2013

In this Chinese New Year, the Winds of Fortune has landed in Sunway Pyramid! When you are at the LG1 concourse of Sunway Pyramid, you can see this!
A replica of a Chinese junk, the Sha-Chuan, docking at Fortune Harbour! This is the CNY theme for Sunway Pyramid. 
The set-up in the Concourse brings us back to the 1870s during the golden ages of modern Chinese when goods were transported via water route in business transactions between merchants and traders. The junk in fact has a history that is dated back in 770 to 446 BC, during the Spring and Autumn Period where the 40 feet tall and 40 feet wide Chinese junk made from solid wood originated from the Jiangsu Province. Through the tide of time, the Sha-Chuan has earned its many names, first as a sand-proof flat-bottom ship during the Song Dynasty, a flat-bottom ship in the Yuan Dynasty and finally the ‘sand ship’ during the Ming Dynasty.
Surrounding the concourse are soft willow trees, red lanterns cascading from the top of the junk and nearby the junk a boat. Laid scattered around the junk’s deck are sacks, crates and wooden barrels.  

Back to the media launch for Winds of Fortune 2013. The launch event start with lion dance.
The welcome speech by Mr HC Chan, Chief Executive Officer of Sunway Shopping Malls.

In his speech, he says “This year, we take on a unique approach for the Chinese New Year celebration to wish all shoppers a smooth sailing journey of prosperity into the year 2013. A Chinese junk is a symbol of wealth because it is a mode of transportation that carries goods for trading and explores a world of possibilities. Let us journey together into this exciting year with enthusiasm and hopes for prosperity, fortune and longevity.

Single parents from Jumble Station also invited to attend this launch event as on the same day, it was also the Some Of uS Campaign ‘Food for Thoughts’ launch.
The Some Of uS Campaign ‘Food for Thoughts’ ambassadors and celebrities Xandria Ooi, comedian Joanne Kam, Liang and Chermaine Poo.
The launch was officiated by Dato’ Ngeow Voon Yean, Managing Director of Sunway Group – Property Investment Division, Mr. HC chand and Mr. Kelvin Tan.
VIPs launched Winds of Fortune at LG1 Pyramid Concourse
All of us were entertained by the Shanghai Tang Dance Performance during the launch of Winds of Fortune.
Xandria and her celebrity friends, Chermaine, Liang and Joanne gave their ‘Food for Thoughts’ to explain what this campaign is all about and shared what is their food consumption experience is like before they donated some food to the food bank. 
All proceeds go to Jumble Station, a community outreach initiative which aimed to help single parents and the underprivileged. To date, the non-profit organisation provides support for 80 to 100 families residing in the regions of Klang Valley, Subang Mewah, Cheras and Klang on a regular basis ranging from food, clothing and home appliances to job placement opportunities. 
Shoppers who want to donate food such as instant noodles, instant beverages, oats, milk powder, crackers, cooking oil, salt, sugar, pasta and canned food to the food bank.
Date: 11 January – 24 February 2013
Venue: In front of Cold Storage 
AEON Supermarket, located at LG2.
Dato Ngeow accompanied by Leona and Chermaine Poo while giving out good bags to single parents from Jumble Station.

During the Chinese New Year celebration in the mall, shoppers can expect various activities in conjunction with the festive season such as lion dance, Spring Flower Market, Sand Bottle Workshop, Calligraphy Workshop, the Shanghai Tang Dance, Sunway Pyramid mascots, Leo and Leona Walkabout and many more.

Shoppers who spend in the mall are also rewarded this festive season! Details HERE

Happy Chinese New Year!

Visit Sunway Pyramid Facebook and follow Sunway Pyramid Twitter for the latest updates on events and promotions.


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