Just Norahs: Official Launch of XIXILI's Green Bosom Bra Recycling Campaign & Revealing of Brand Ambassador

Monday, April 25, 2011

Official Launch of XIXILI's Green Bosom Bra Recycling Campaign & Revealing of Brand Ambassador

April is the Earth Month and we celebrate Earth Day on 22 April. Have you do your part to give back to our Mother Earth? XIXILI Intima has done their part by launching its Green Bosom Bra Recycling Campaign and revealed their brand ambassador.

The Official Launch of XIXILI's Green Bosom Bra Recycling Campaign & Revealing of Brand Ambassador was held at XIXILI flagship store in Pavilion, Kuala Lumpur.

ZhengNorahs support the GREEN BOSOM, Bra Recycling Buddies Campaign!

XIXILI's flagship store with the latest Green Warrior collections. 'I am GREEN WARRIOR'

Ms. Joanne Khoo, Brand Founder and CEO of Xixili Intima Sdn. Bhd., Dato' Tan Boon Pun, Chairman of Xixili Intima Sdn. Bhd., Professor Datuk Jimmy Choo, Puan Hasmah Wan Mohd, Director General, Department of Women Development, Mr. Nicolas Giogiou and Nadia Heng, XIXILI 's Official Brand Ambassador and Miss World Malaysia 2010.

Welcome speech by Ms. Joanne Khoo, Brand Founder and CEO of Xixili Intima Sdn. Bhd. "With this campaign, XIXILI hopes to instill the concept of bra recycling in the minds of women from walks of life. ".

Puan Hasmah Wan Mohd, Director General, Department of Women Development (Jabatan Pembangunan Wanita) officiated the XIXILI's GREEN BOSOM, Bra Recycling Buddies Campaign. The GREEN BOSOM, Bra Recycling Buddies Campaign hopes to encourage young ladies to be sensible when purchasing quality products and become green warriors by donating used or unused bras to any XIXILI store.

Professor Datuk Jimmy Choo was there to give strong support to the XIXILI's GREEN BOSOM, Bra Recycling Buddies Campaign. The GREEN BOSOM, Bra Recycling Buddies Campaign.

Nadia Heng, Miss World Malaysia 2010 was appointed as the XIXILI 's Official Brand Ambassador. Dato' Tan Boon Pun, Chairman of Xixili Intima Sdn. Bhd. welcome Nadia Heng to XIXILI family.

Famous local celebrities Amber Chia, Charmaine Poo, Liyana Fizi and Cassandra Patrick were there to support the official launch of XIXILI's GREEN BOSOM, Bra Recycling Buddies Campaign.