Wednesday, December 28, 2011

Zesta "Let's You Do More!"

Is this can of drink look familiar in the market?
Indeed, it's Zesta, the latest refreshing great tasting berry flavored soda launched by F&N Malaysia!
 Zesta is F&N’s new brand segment, an extension it its F&N family. The slogan for Zesta, " Let's you do more!".
Young and energetic F&N Zesta crew serves the members of media with Zesta.
 Welcome note by emcee.
Speech by YAB Dato’ Ng Jui Sia, CEO of Fraser & Neave Holdings Bhd.
Zesta is an extension of our already large array of F&N beverages, a beverage that was initiated to complement our existing range of F&N brands, creating a transition vehicle for our growing band of consumers. It is evident today that enhanced sodas have become a global trend and Zesta is the illustration of that growing trend. Zesta is the birth of a revolutionary soda that encapsulates the natural properties of Guarana berries while maintaining its fun and stylish branding as a lifestyle beverage,” said Dato’ Ng.

To add further to the introduction of Zesta, members of the media were given an in-depthunderstanding on the origin, functions and a chronicle of the invention of Zesta via a visual presentation.
 The Guarana berry.
  •  Originating from Amazon, the Guarana berry naturally contains caffeine, antioxidant, catechins and aromatic compounds and is used to flavour beverages.
  • Guarana Berries are a natural source of energy – allows one to feel invigorated and rejuvenated.
  • Guarana berries consist of crystalized agent called Guaraine and exist in the seeds of the berry.
  • Guarana, a berry that grows in Venezuela and Brazil takes its name from the Guarani tribe in Brazil.  
  • Zesta is inspired by the natural properties of the Guarana tropical berries that originate from the Amazon, South America. 
  •  Zesta is the very first enhanced carbonated soda drink of its beverage segment in Malaysia. 
  •  Zesta is delicious in taste; the berry flavour keeps you wanting more!
  • Zesta’s conception is based on the growing global trend that was the driving force for the need of this new segment.
The Zesta press conference was held a very innovative  way with flash mob dancers taking the center stage demonstrating a true sense of liveliness and enthusiasm that is synonymous to the brand name Zesta.
“Perk Your Day with Zesta”
Zesta, a very first carbonated soda drink with Guarana Berries from F&N Malaysia has officially launched!

 "Let's You Do More!"
Zesta is available in 325ml cans and 500ml bottles. The refreshing full range is currently available in market!
Like ZestaMalaysia on FB for more information and updates.


Maxloon Ban Leong said...

Thanks for the sharing of this new beverage! Looking forward to try it soon! ((x

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