Zesta "Let's You Do More!"

Is this can of drink look familiar in the market?

Indeed, it's Zesta, the latest refreshing great tasting berry flavored soda launched by F&N Malaysia!

 Zesta is F&N’s new brand segment, an extension it its F&N family. The slogan for Zesta, " Let's you do more!".

Young and energetic F&N Zesta crew serves the members of media with Zesta.

 Welcome note by emcee.

Speech by YAB Dato’ Ng Jui Sia, CEO of Fraser & Neave Holdings Bhd.

“Zesta is an extension of our already large array of F&N beverages, a beverage that was initiated to complement our existing range of F&N brands, creating a transition vehicle for our growing band of consumers. It is evident today that enhanced sodas have become a global trend and Zesta is the illustration of that growing trend. Zesta is the birth of a revolutionary soda that encapsulates the natural properties of Guarana berries while maintaining its fun and stylish branding as a lifestyle beverage,” said Dato’ Ng.

To add further to the introduction of Zesta, members of the media were given an in-depthunderstanding on the origin, functions and a chronicle of the invention of Zesta via a visual presentation.

 The Guarana berry.

•  Originating from Amazon, the Guarana berry naturally contains caffeine, antioxidant, catechins and aromatic compounds and is used to flavour beverages.
• Guarana Berries are a natural source of energy – allows one to feel invigorated and rejuvenated.
• Guarana berries consist of crystalized agent called Guaraine and exist in the seeds of the berry.
• Guarana, a berry that grows in Venezuela and Brazil takes its name from the Guarani tribe in Brazil.  

• Zesta is inspired by the natural properties of the Guarana tropical berries that originate from the Amazon, South America. 
•  Zesta is the very first enhanced carbonated soda drink of its beverage segment in Malaysia. 
•  Zesta is delicious in taste; the berry flavour keeps you wanting more!
• Zesta’s conception is based on the growing global trend that was the driving force for the need of this new segment.

The Zesta press conference was held a very innovative  way with flash mob dancers taking the center stage demonstrating a true sense of liveliness and enthusiasm that is synonymous to the brand name Zesta.

“Perk Your Day with Zesta”

Zesta, a very first carbonated soda drink with Guarana Berries from F&N Malaysia has officially launched!

 "Let's You Do More!"

Zesta is available in 325ml cans and 500ml bottles. The refreshing full range is currently available in market!

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