Friday, May 25, 2012

The Official Launch of MATRIX - the US No.1 Professional Hair Care In Malaysia

MATRIX, the No. 1 brand in American Salons is the latest haircare brand launched by L’Oreal Malaysia. This is a leading American salon brand created by hairdressers for hairdressers.
I was invited to attend this amazing launch party! L’Oreal Malaysia has transforming the event venue: Neverland @ Jalan Kia Peng, into a world of Matrix – fully equipped with a 11 foot Matrix photowall and its very own ‘Matrix’ statue of liberty.
Let's start with history of MATRIX:
  • Matrix was founded in 1980 by an American husband and wife hairdressing team: Arnie and Sydell Miller.   
  • A brand created by hairdressers for hairdressers, Arnie Miller had only one vision: “I look forward to the day when every hairdresser can proudly say ‘I am a hairdresser.’”  
  • With the recent launch of Matrix in Malaysia, this innovative and dynamic brand is now present in 58 countries and more than 275,000 salons globally.
Matrix is a brand for every salon.  By providing hairdressers with a full range of professional salon products, accessible education and business-building programs that allow them to be successful, Matrix wants hairdressers to “Imagine All You Can Be” so that their dreams can become a reality.  With a strong focus on education, every Malaysian hairdresser can NOW be connected to the latest trends in styles and cuts !  Matrix is committed to sharing its passion, knowledge and creativity to those who are connected with the brand.

The presence of celebrity guests such as Yeoh Yan Yan, Jack Lim, Gan Mei Yan, Jeff Chin, Gillian Hung, Daphne Iking, Vanida Imran, Chermaine Poo, Annabelle Kong, Tracy Cheong, Karena and many more.
L’Oreal Malaysia’s Managing Director, Andrew Stanleick, Gillian Hung, Albert Nicomedes and other VIP guests.

As I was walking in, I can see the entire venue was truly filled with the American spirit to match the dynamic energy of this No. 1 brand in American Salons.
Models with the newly launched MATRIX products.
ZhengNorahs with media friends.
The stage
This launch party received an overwhelming response 1200 attendees, all of which included Matrix’s official distributors: Hairizon and New & Modern, members of the media, renowned celebrities and of course, participants from the hair trade.
The lively emcee Serena C for the launch party.
Welcome speech by Andrew Stanleick, L’Oreal Malaysia’s Managing Director
In the words of Andrew Stanleick, L’Oreal Malaysia’s Managing Director:
‘ Matrix possesses the very qualities that L’Oréal believes in: It is dynamic, daring,  full of energy, and most importantly, it is developed to connect and touch the hearts of not only hairdressers but also the consumers of Matrix’
Product introduction by Heng Thang Yih, General Manager.

The amazing Matrix hairshow starts.....
The first segment of the show, IMAGINE – featured celebrity model Amber Chia as an Angel with avant garde hair in the Garden of Eden backdrop.
The highlight of the evening was none other than the amazing Matrix hairshow; brought to life by Matrix’s very own Global Artist Ambassador: Ammon Carver
Ammon Carver, Matrix’s renowned artistic director is based in New York.  
Being with Matrix for 7 years has given him an outstanding list of credentials that include but are not limited to: Vanity Fair, Vogue, Seventeen, Marie Claire;
and his celebrity clientele includes A-listers such as Kate Beckinsale, Amanda Seyfried, Christina Aguilera, Jessica Biel, Lisa Kudrow and many more.
The second segment of the show, COLLECTION, displayed the artist’s interpretation of Matrix’s collection looks.
The third segment, named INSPIRATION was a theatrical performance by duo Ammon Carver with his muse, Carmen Koh – while dancers acted as props on stage to give Ammon the hair pieces.
Ammon Carver, alongside his fantastic line-up of models wowed the audience with an amazing show that personified Matrix’s tagline of “IMAGINE ALL YOU CAN BE”.
Finally, the grand finale CELEBRATION, showcased Ammon’s interpretation of commercial and high-fashion hair with live styling demo.
Ammon Carver together with the marketing team, hairdressers and models celebrated the successful of Matrix hairshow.

With the launch of Matrix in Malaysia, both  hairdressers and consumers will benefit from all that Matrix has to offer ; from full range of products to the latest trends to the most innovative technology – all at an affordable price.  
Photo of the night, 
ZhengNorahs with Ammon Carver
This was an awesome launch party with the amazing hairshow  by Ammon Carver. 
Check out the MATRIX haircare range at your nearest salon.


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