Monday, December 24, 2012

Launch of The Lovely Korea Beauty Premium in Malaysia

Just want to share with my dearest readers, the First Korean Cosmetics Pop-Up Store in the World had officially launched in Malaysia.
A journey of a thousand miles (to be a global leader) begins with a single step.  The Lovely Korea Beauty Premium had its official opening at KL Festival City Mall, Setapak, Malaysia, marking its single step as the First Korean Cosmetics Pop-Up Store in the World.
The Lovely Korea Beauty Premium is a pop-up store run by the South Korean government. This project is hosted by Ministry of health and Welfare (MOHW), organized by Korea health Industry Development Institute (KHIDI) and managed by THE SOPS Seoul of VOV Hair & Beauty Sdn. Bhd. 
This store is a new concept designed to promote exports of the country’s cosmetic industry and the country’s top cosmetic products developed using sophisticated technology and quality assurance of South Korean manufactures.
The store also supports display and sales of the country’s cosmetics as well as a buyer-matching program.With its doors opened to public, customers are privileged to have hands-on experience to the 12 South Korean cosmetics companies in a comfortable and luxurious atmosphere. 
The arrival of celebrities and members of media.....
 Chris Tong and Gan Mei Yan
Sasha Bashir
 Everyone busy trying the new products.
 Megan Tan, the emcee for the launch event.
Jang Kyung Won, Director General of KHIDI ASEAN welcomed the distinguished guest with excitement, he said, “With the efforts of South Korean government, the main objective of Beauty Premium is to promote, the exemplary quality of South Korean beauty products made by dedicated small and medium-sized cosmetic companies in the country. As an astounding result, we bring you12 highquality South Korea Cosmetic brands to Malaysia.  We are pleased to announce that these 12 companies are Atotherapy, Beauty Club RED, HANBUL Cosmetics, HBMIC, IMINE, KENNEDY & KENNEDY, Kolmar Korea, NeoPharm Co. Ltd, SkinCure, Inc., UCL, WEME INTERNATIONAL, and Zero to Seven Inc. We are sure that customers will be satisfied and happy with the carefully selected brands we have chosen.
Jeff Ooi, Member of Parliament for Jelutong, Malaysia also congratulated the boost of sales in Korean cosmetic products and said, “Being the first host country of Beauty Premium, which is a Korean government project of cosmetics industry, is important for us. This will be an opportunity to collaborate with Korea and would facilitate to expand health care industry including medical devices and medical services as well”. 
Yoon Huei-Ro, Regional Director General for Asia and CEO of Korea Trade Center Singapore congratulated the opening of The Lovely Korea Beauty Premium and said “I hope Beauty Premium stimulates exports of Korean cosmetics to Malaysia and strengthening Korean cosmetic industry with more Korean cosmetic companies entering ASEAN markets”.
 Product showcase by models with hit sensation K-pop music.
The VVIPs were presented with the souvenirs by Jang Kyung Won and Eugene Lee Jun Ho, Director of THE SOPS Seoul. The Lovely Korea Beauty Premium was launched with a ribbon-cutting ceremony.  The launch ended with lucky draw session for all distinguished guest
Lovely Korea Beauty Premium
Lot G-07, KL Festival City,
No. 67, Jalan Taman Ibu Kota,
Taman Danau Kota, Setapak
53300 K.L. Malaysia
Tel : +603 4131 8961
Email :


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