Sunday, March 13, 2011

ASIENCE Shine Therapy Media Launch

 KAO Malaysia, a strong contender in the Malaysia fast moving consumer goods segment recently has introduced its latest addition ASIENCE range, ASIENCE Shine Therapy. ASIENCE aspires to reach to Asian women beyond their hair care needs and with its tagline 'Empowering Asian Beauty', ASIENCE aims to give women healthy, lively and envy-worthy hair.

My sister and I love ASIENCE hair care range- ASIENCE Inner Rich & ASIENCE Nature Smooth. I was very excited when Jess invited me to the media launch for the new range of ASIENCE hair care, Shine Therapy.

"Be apart of this fairytale journey that will ultimately a shining secret." Yes, me was there to for this fairytale journey.

The ASIENCE Shine Therapy Media Launch was held at JoJoBa Spa (the Malaysia largest Tourism Spa in Kuala Lumpur) in Berjaya Times Square Hotel & Convention Centre.

The beautiful Dian Sharlin was the emcee for the media launch.

Opening speech by Mr. Hiroaki Taki, KAO Malaysia's CEO.

Opening dance performance with the latest ASIENCE Shine Therapy Shampoo.

Official launch of the ASIENCE Shine Therapy by Mr. Hiroaki Taki, KAO Malaysia's CEO and Ms. Elizabeth Choon, KAO's Malaysia's Brand Manager of Hair Care.

Product talk by Ms. Elizabeth Choon, KAO's Malaysia's Brand Manager of hair Care.
"ASIENCE Shine Therapy is specially created to mend hair that are dull, brittle, and chemically damaged by intensively restoring from the inner fibres for stronger, smoother and bouncier hair that shines. The new ASIENCE Shine Therapy, along with the Inner Rich and Nature Smooth range, are hair care solutions that can help radiate empowering beauty and confidence that women long for", explains Ms Elizabeth in her talks.

ASIENCE Shine Therapy contains Asian energy Essence, a mix of 5 key precious natural nourishing ingredients which consists of :
  • Pearl Protein
  • Shell Ginger Extract
  • Aloe Extract
  • Camellia Oil
  • Ginseng Extract
It is enhanced with Soybean extract for its repairing quality.

ASIENCE Shine Therapy is also fortified with the M-18 Hair Beautifying technology that helps to deliver the organic elements of the Asian Energy Essence by penetrating into the core of hair, repairing and increasing the density of each strand. Therefore, hair is beautiful as it restores hair protective coating, without which hair would deplete on its own by exposure to styling, blow-drying, UV rays and chemical products.

Pampering session begins! All the invited media and guests were pampered with either head and shoulder massage or foot scrub therapy by JoJoBa Spa.

With Jess and Anna.

I can't wait to try out this new ASIENCE Shine Therapy range that i gotten as the gift from this media launch.

The ASIENCE ranges are available at selected Watson's. JUSCO Supermarkets and AEON Wellness outlets.
ASIENCE Shine Therapy shampoo : RM14.90 (220ml) , RM 26.80 (530ml)
ASIENCE Shine Therapy conditioner : RM14.90 (220ml) , RM 26.80 (530ml)
ASIENCE Shine Therapy treatment : RM26.80 (180g)

 Thanks to KAO Malaysia and Jess for the invitation to this media launch.


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