Monday, November 14, 2011

First Ocean Minded™ by Crocs™ Concept Store Launched in Malaysia!

Ocean Minded, leading designer and manufacturer of environmentally responsible footwear and apparel, has announced the launch of its first Ocean Minded™ by Crocs™ Concept Store in Malaysia! 

Situated at Lot F 102A, the first floor of 1 Utama Shopping Centre, the premier Malaysian shopping destination, this first Ocean Minded™ by Crocs™ Concept Store spells good news for fans eager to grab hold of the latest Ocean Minded™ footwear collection. Spanning an area of 388 square feet, this first thematic concept store will showcase a variety of Ocean Minded™ footwear products, along with other Crocs™ lifestyle footwear styles.
 About Ocean Minded™
The Ocean Minded™ brand was established in 1996 by Gary Ward in San Clemente, California and was built on the principles of protecting beaches, respecting the environment and an overall love for life. Ocean Minded™ is a leading designer and manufacturer of high-quality footwear, apparel and accessories primarily targeted at the beach lifestyle, adventure and action sports markets. 

The brand's product, philosophy, and lifestyle have also been embraced by world-class athletes like Bethany Hamilton, Chuck Patterson, Greg Long, and Rusty Long who travel the world as Ocean Minded™ brand ambassadors. The Ocean Minded™ brand was acquired by Crocs, Inc. in 2007. Today, Ocean Minded operates as a wholly owned subsidiary of Crocs, Inc. and its founders continue to live the Ocean Minded™ lifestyle by actively leading beach clean-ups, and supporting and educating customers on the importance of leaving the ocean and all waterways in better condition than when they were found. 
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To celebrate the grand opening, Ocean Minded™ will join hands with Reef Check Malaysia, part of the worldwide coral reef conservation organization. Dedicated to the preservation of coral reefs, beaches and related ecosystems, Reef Check’s work resonates with the Ocean Minded™ brand spirit in encouraging respect towards the environment and inspiring an overall love for life.
From 15 October till December 31 2011, for every customer’s purchase of Ocean Minded™ footwear, Ocean Minded™ will donate RM3 to Reef Check Malaysia to support its mission of protecting Malaysia’s rich coral reef ecosystems. To further educate the public about the importance of protecting the ocean’s important resources, Reef Check Malaysia will co-run educational programs with Ocean Minded™ in the 1 Utama Ocean Minded store as well as other Crocs stores that provide Ocean Minded™ footwear.
Ms Evelyn Brunner, Brand Manager of Ocean Minded Asia, remarked, “The Ocean Minded brand has enjoyed great popularity with many Malaysian fans thanks to the vivid embodiment of casual fashionability and environmental responsibility in all of our footwear styles. Following the official launch of the Ocean Minded™ products in Malaysia in November 2010, we are excited to ride on the peak summer spirit to unveil the first Ocean Minded™ by Crocs™ Concept Store for the Malaysian public to embrace the Live. Protect. Respect.TM spirit more readily.”

From the signature Seaweed collection to the latest collections for women and men, each of the Ocean Minded™ footwear styles celebrates environmentally-conscious fashion and comfort. Select designs are also infused with CrosliteTM, a proprietary material that is lightweight and comfortable with non-marking and odor-resistant properties. 
Image courtesy of CrocsMalaysia FB
Live. Protect. Respect.TM
Founded in 1996 in the USA, Ocean Mindedis inspired by the allure of the world’s oceans and beaches, as well as the acknowledgment of the necessity to protect them. The Ocean Minded brand enables individuals to embrace their personal beach and water-oriented passions in the course of their daily adventures - whether it is snorkeling over the Great Barrier Reef, strolling on the beaches of Bali, or simply shopping in the streets of tropical Singapore!
Ocean Minded’s 2010 collection is reflective of the brand’s philosophy with the use of recycled and sustainable materials in its products whenever possible. Just to name a few: recycled car tires, recycled plastic bottles, organic cotton and metal free leather.

Let's together support the this program to protect Malaysia’s rich coral reef ecosystems!

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