Monday, July 16, 2012

Launch of John Varvatos Men's Fragrances

Recently, I was invited to attend an American fashion designer John Varvatos fragrances launch. Yes, the long waited John Varvatos men's fragrance collection has finally available in Malaysia!
This launch event was held at a chic and cozy restaurant on a hilltop which escapes within the city, Neo Tamarind Kuala Lumpur.
The launch venue was well decorated with rock-and-roll elements and guests were welcomed by two masculine models with photo opportunities.
Emcee for this launch event, Will Quah. He has introduced John Varvatos to the media and guests. 

Words like “rich”, “contemporary”, “masculine”, “modern”, “assertive” and “elegantly relaxed” come to mind. These words, of course, also describe the many attributes of the John Varvatos man, not only his fragrances.
Let's start with a brief introduction of 
John Varvatos.
John Varvatos is a brand that occupies a unique place in the landscape of American design. It unites old world craftsmanship and refined tailoring along with modern innovations in textiles and a rock ‘n’ roll sensibility. 
Launched in 2000 with a collection of tailored clothing and sportswear, the brand now represents an entire lifestyle that includes belts, bags, footwear, eyewear, limited edition watches, luxury skincare and fragrances, as well as the younger, edgier John Varvatos USA collection and Converse by John Varvatos.
During the launch, four men’s fragrances have been presented and each of them is unique and the scent is also very promising. 
The fragrances concepts are :
  • modern
  • sensual
  • elegant
  • sophisticated
  • free-spirited. 
The fragrance have performed exceedingly well in Asia, where the fragrance concept and scent have receiving raving reviews despite the fact that John Varvatos fashion footprints are absent in these countries.

Let's take a look at the 
John Varvatos Fragrance Collection!
John Varvatos
The John Varvatos fragrance, the first of the collection, brings together notes that are both familiar and unique. From the introduction to the finale, the fragrance is an alluring woody oriental blend of spices, woods and a hint of sweetness.

Top Notes: crisp West Indian Tamarind Tree Leaves; smooth Medjool Date Fruit; Mediterranean herbs.
Heart Notes: Coriander Seed Templar; Clary Sage Flower provides hints of tobacco and sage leaves; Indian Ajowan rounds off the mid note with the scent of thyme.
Background: Eaglewood and Auramber; black leather nuance; soft sandalwood, sensuous balsams, and a touch of vanilla.
John.
Price: John Varvatos, Eau de Toilette Spray 
125 ml (4.2 fl. oz.) RM317 ; 
75 ml (2.5 fl. oz.) RM244
John Varvatos VINTAGE
A sensuous, aromatic scent with a warm, spicy appeal, John Varvatos VINTAGE emanates the brand’s philosophy of reaching back to move forward. 

Top Notes: Silver Absinth, Santolina, White Lavender & Wild Fennel; Crisp Rhubarb; Artisanal Quince Fruit Paste; Cinnamon Tree Leaves; Cubeb Peppers from India; Albanian Juniper Berries.
Heart Notes: Yugoslavian Oak Moss; Extra Pure Patchouli Oils; Egyptian Jasmine Templar; Florentine Orris, Oak Moss.
Background: Smooth Madras wood and Ashwood; Tonka Beans; Turkish Tobacco; Suede Accents.
Price: John Varvatos VINTAGE, 
Eau de Toilette Spray 
125 ml (4.2 fl. oz.) RM317 ; 
75 ml (2.5 fl. oz.) RM244
Now, I'm gonna introduce to you my favourite John Varvatos men’s fragrance!
John Varvatos ARTISAN, the third men's Fragrance from John Varvatos fragrance collections.
 John Varvatos ARTISAN
Reflecting the art of craftsmanship with a modern edge, John Varvatos ARTISAN is a refreshing composition of ingredients.
The scent opens with a citrus explosion developing into a spicy, floral blend that delves into a long lasting woody and masculine impression. Handwoven rattan in a rich caramel color encases the flask, giving each bottle its own eclectic character.

Top Notes: Sicilian Clementines mix with juicy Tangelo fruit from Florida; Mexican winter Mandarin Oranges; Wild Thyme, Marjoram from Spain; Greek Lavandin.
Heart Notes: North African Orange Tree Blossoms and Indian Murraya; trio of ginger extracts: fresh cut Ginger Roots from China, Nigerian Ginger, and Purple Ginger.
Background: Kephalis and Georgywood®; ambery Belambre®; musky Serenolide®.
Price: John Varvatos ARTISAN, 
Eau de Toilette Spray 
125 ml (4.2 fl. oz.) RM317 ; 
75 ml (2.5 fl. oz.) RM244
  John Varvatos ARTISAN BLACK
The past and the future, boldly interwoven. ARTISAN BLACK showcases a surprising symphony of contrasts, deep and textured as it is refreshing and invigorating. This refreshing cologne evolves into a deep masculine structure, revealing a chypre background of sensual woody and leathery accents.
Top Notes: Citrus trio of Tangerine, Meyer Lemon, Italian Blood Orange, accented with captive Calypsone; Wild Thyme, Thailandese Black Basil and Spearmint; Boxwood leaves; Black Currant Bud Absolute; Persian Galbanum.
Heart Notes: Murraya Flower; Tunisian Neroli; Moroccan Orange Flower Templar; Indian Sambac
absolute; Nigerian Ginger; Purple ginger; Cardamom Absolute; Coriander Seeds.
Background: Kephalis, Belambre®, Boisiris® and Serenolide®; chypre background of Vetyvert CO2
extract, Patchouli Singapore ORPUR®; Mexican Cueramo (Ironwood); touches of Soft Leather; Florentine Orris Absolute.
Price: John Varvatos ARTISAN BLACK, 
Eau de Toilette Spray 
125 ml (4.2 fl. oz.) RM317 ; 
75 ml (2.5 fl. oz.) RM244 
Invited guests trying out the John Varvatos Fragrances.
 John Varvatos & John Varvatos VINTAGE
Jack Chia, Senior Brand Manager presented the prize to the the ‘Best Dressed’ guest and the lucky winner was Ashley Loh from Esquire Magazine, who walked away with a pair of John Varvatos sunglasses worth USD200.
The event was made merrier with band performances, delicious canapés, free flow of champagne and array of drinks.
Amber Chia, Chermaine Poo, Alan Yun, Isaac Ong and Zoey Rahman were among the guests that attended this event.
Photo of celebrities with the theme Rock n Roll!
Jack & Chermaine Poo
Me with Chermaine Poo.
 Me & Jack.
John Varvatos fragrance collection are available at:
Isetan One Utama,  Metrojaya Midvalley, Robinsons and Sogo KL.

1 comments:

Manoj Kumar said...

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Men Fragrances

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