Wednesday, September 11, 2013

Castrol Launches CARAMA In Malaysia

Remember my previous blog post for "Facing Car Servicing Issues?". I did a brief introduction about what is Carama. The good news is Castrol has successfully launched CARAMA in Malaysia early this month. CARAMA, Malaysia’s FIRST Online Service for Trusted Car Care.
Castrol, one of the world’s leading premium lubricant specialists has extended its service beyond its lubricant business to the car care industry. Today, Castrol announced the launch of ‘Carama’ - a web and mobile enabled portal which simplifies car care, maintenance and workshop guide for consumers in an easy-to-use and one-stop solution. Ultimately, Carama helps to rebuild the relationship and trust between car owners and workshops.

A recent survey with over 400 respondents in Klang Valley showed the need for independent workshops to build a trusted relationship with car owners, providing them with transparency in pricing and assurance in the quality of workmanship, skills and equipment.
Carama Certified Shops was then conceptualised to address this issue by providing an overall quality score, based on a 40 point rigorous screening by our panel of independent third party experts, ensuring that these shops meet the highest standards of quality, skills, transparency, customer service, health and safety compliance. 

Commenting on the exciting new initiative, Sumeet Wadhwa, General Manager - Castrol Innoventures (Strategic innovation arm of Castrol), said: “Carama is envisioned to be the ‘go to’ site for car care in Malaysia, although we are still in the early stages of the portal’s development. Car owners have a high level of concern and uncertainty regarding maintenance costs, price and quality of repair for their vehicles. Carama will streamline the selection process and provide car owners peace-of-mind and confidence that they have made the right decision in their choice of the workshop.”
The Carama portal provides core features like accredited repair shop locator, spare parts calculator, my car logbook and Carama rewards. Car owners will also be able to share consumer reviews based on actual experiences of Carama Certified and Listed Shops. As Malaysia’s first social graph car care portal, Carama connects car owners to share their experiences and car maintenance tips with friends, family and the general public.

Wadhwa added Carama’s benefit to workshops and mechanics: “Carama will also benefit independent workshops and mechanics by generating valuable business leads for those who lack the capability to market their workshops, especially online.”

According to Roy Williamson, Managing Director of Castrol InnoVentures, “Carama’s vision is to become the  number one player in aftermarket car care and service space by connecting consumers, workshops and affiliates, through a one stop web and mobile enabled platform, leveraging Castrol’s heritage of trust and customer relationships. We are confident that Carama will change the aftermarket car care experience for all car owners, simplifying the maintenance of their car.

Be amongst the first to experience Carama and get rewarded by just signing up at


HenRy LeE said...

i always use castrol motor oil for my car service :)

Post a Comment