Monday, September 24, 2012

The Estée Lauder Breast Cancer Awareness Campaign (BCA) is back for 2012!

Here is my ticket to join the Pink Ribbon Charity Walk on this Saturday! I purchased from Wisma OCM. See you girls on this Saturday!  
I have been supporting the breast cancer awareness campaign since my uni time. 3 years ago, I started to join the Estée Lauder Companies Malaysia Breast Cancer Awareness Campaign (BCA) by attending their health talks , BCA activities, made donations and purchasing BCA Limited Edition fund-raising Pink Ribbon Merchandise.
This year, the Estée Lauder Companies is proud to announce the 20th anniversary of its global Breast Cancer Awareness (BCA) Campaign. The 2012 Campaign theme is Courage. Believe in a world without breast cancer. Know we’re here until it’s true. This year's bold, empowering message highlights the Company's 20 year commitment to defeating breast cancer through education and medical research and celebrates the life and legacy of BCA Campaign Founder and Pink Ribbon co-creator, Mrs. Evelyn H. Lauder.

In Malaysia, the Estée Lauder Companies Malaysia has been advocating this campaign since 1996. In the past 16 years, the Company has distributed more than a million Breast Self Examination instructional cards and pink ribbons, and has donated RM2.75 million to this cause to beneficiaries.

This year, the Estée Lauder Companies Malaysia has put together a series of fundraising activities as well as awareness programmes for the 20 year anniversary Breast Cancer Awareness (BCA) Campaign. These include:

 1.) Estee Lauder's Pink Ribbon Charity Walk and Landmark Illumination
Date: 29th September 2012 (Saturday)
Time: 4pm - 8pm
Venue: National Science Museum, Bukit Kiara
Distance: 3.5km
Entry Fee: RM50
Registration click HERE

A total of 2,000 participants are expected to take part in this 3.5km charity walk. For just a fee of RM50 per entry, which will be donated to charity, participants will not only be able to be part of this fun activity but will also get a chance to show their support for the Estée Lauder Companies Malaysia's Breast Cancer Awareness (BCA) Campaign plus all participants will receive an exclusive Pink Ribbon T-shirt and tote bag. To celebrate the start of the campaign, the National Science Museum will be illuminated in pink as part of the campaign's landmark illumination activity each year.

2.) Mammogram Sponsorship Programme
The Estée Lauder Companies Malaysia will work closely with Malaysia's National Cancer Society and the College of Radiology in the Mammogram Sponsorship Programme to visit rural villages and urban poor areas in Malaysia so that experts can educate the women there about the importance of a self-breast examination and mammograms as well as provide transportation to local hospitals so that these women can have their mammograms done for free. To help fund the programme, Malaysians are invited to make a donation of RM50 whereby the Estée Lauder Companies Malaysia will then match the total amount donated for this programme. Donations can be made at any Estée Lauder Companies Malaysia's brands in Parkson stores nationwide until 31st October 2012.

3.) Exclusive Pink Merchandise
Exclusive Estée Lauder Companies pink merchandise will be sold throughout the Breast Cancer Awareness (BCA) Campaign, whereby 100 per cent of the proceeds will go towards charity.
I'm eyeing on the Estée Lauder Evelyn Lauder and Elizabeth Hurley Dream Lip Collection and Bobbi Brown Pink Peony Set Illuminating Bronzing Powder sets. I already informed the SA to call me when the sets arrive! ^-^

4.)Pink Ribbon Charity Golf & Pink Ribbon Charity Ball
Funds raised from the Pink Ribbon Charity Golf as well as other charitable activities during the Breast Cancer Awareness (BCA) Campaign will go towards this year's beneficiaries, which are:
  • The Breast Cancer Welfare Association
  • The Cancer Research Initiatives Foundation
  • The College of Radiology Malaysia
  • The National Cancer Society Malaysia. 
Each of these non-government, non-profit organisations contribute towards fighting breast cancer through medical research, support for survivors, patients and family members, free or subsidised treatments and more.
Come and join me to support the BCA Campaign!


Post a Comment