Tuesday, October 2, 2012

Berjaya Times Square Kuala Lumpur’s ‘Shop & Win’ Live Draw

Recently, I was invited to attend the  Berjaya Times Square Kuala Lumpur’s ‘Shop & Win’ Live Draw. I had a chance to see 17 lucky shoppers walkaway with more than RM125,000 worth of prizes comprising of 3 grand prizes which are vacations to New York (US), Gold Coast (Australia), Seoul (Korea), all by Berjaya Times Square! :O
The colorful wheel of fortune for Berjaya Times Square Kuala Lumpur’s ‘Shop & Win’ Live Draw!
Who are the winners???
Held in conjunction with the 1Malaysia Mega Sale, Berjaya Times Square Kuala Lumpur ended its ‘Shop & Win’ campaign by rewarding 17 shoppers in an exciting event that showcased performances which transported the audience to the sandy beaches of Gold Coast, glitzy New York and heart racing Korea. The Live Draw attracted a large number of audiences as shoppers and participants gathered at the Lower Ground Concourse in anticipation of the event. The Live Draw recorded an overwhelming 13,500 entries!
 Opening performance- Broadway Dance
(Mr. Chan Wing Kong of Berjaya Times Square with the 'Snap & Win' winners.)
Besides the above, Berjaya Times Square Kuala Lumpur also organised an online challenge via its Facebook fanpage. Titled ‘Snap & Win’, shoppers were encouraged to upload a picture of them in their favourite outlet in the mall together with a witty caption. 
The shopper who garnered the most ‘likes’ on their entry would win the grand prize of a trip for 2 to Bali, Indonesia. 75 year old Sam Leong was thrilled when he knew he had won the 3D2N holiday. Attending the event with his daughter Rachel, Leong explained that it would be his maiden trip to Bali and the father-daughter tag team would be bringing the matriarch of the family on this trip.
 Let's start the live draw!
 The big screen showed the number of one of the lucky winner! Congratulations!
Mr. Tan Boon Leong of Berjaya Times Square with one of the lucky winners of consolation prizes. The consolation prizes consists of nifty gadgets including the iPad 3, Samsung Galaxy SIII, Samsung LED 42” television, and various lifestyle brand sponsors.
Another performance (Korean Hip-Hop Dance) before the live draw for the 3 grand prizes which are vacations to New York (US), Gold Coast (Australia), Seoul (Korea).
To provide a wholesome experience, each grand prize comes with return airfares, personalised sightseeing tours, private transfers, and luxurious accommodations for 2. As the icing on the cake, it threw in substantial cash in the currency of each destination (USD2,000, AUD2,000 or KRW2,000,000) for the lucky winners to indulge in retail therapy on Berjaya Times Square.
A lecturer by profession, Dr. Wan Jamaliah Wan Jusoh was the first to go on stage to receive the  5D4N Gold Coast prize. Confessing that it would not be her first time to Gold Coast, she exclaimed that this would be one of the few trips which she would take with her husband without the children now that they are all into their teens and adulthood. She confessed that she would make it up to the children by buying them gifts from Australia, thanks to the AUD2,000 cash prize.
Winner of the Seoul prize, Fong How Yee (24) was speechless as he walked to the stage for the second time that day. With the earlier prize of an iPad 3, Fong would be the biggest winner that evening. Shocked to the core, the chef at a Japanese cuisine restaurant in the city commented that he was still processing the win in his mind and that he would be sharing the joy with his family in East Malaysia later that day, adding that the KRW2,000,000 made this win more than a dream come true.
Having spent the better part of the day travelling from Kuala Terengganu to Kuala Lumpur, Ten Li Hoong was in desperate need of a siesta when her sister insisted that she attend the event. Ten, who only had 6 entries deposited into the New York draw box was jubilant as she skipped to the stage from across the concourse. Citing that this would be her first trip to the Americas, Ten joyfully shared the good news with her husband over the phone as the couple could not believe their good luck. Expressing her delight, Ten shared that the prize is akin to a honeymoon as she digested the contents of her win which included private transfers, personalised private tours in the Big Apple complete with a chauffeur, and USD2,000 cash to shop to her heart’s content.
 The grand prize winners and the Berjaya Times Square Management.
A group photo of the 17 lucky shoppers with Berjaya Times Square Management.
Congratulations to all of you!

Mr. Tan Boon Leong, Senior Manager of Marketing & Promotions Department in Berjaya Times Square Joint Management Body was beside himself as members of the press and the winners were paired off for interviews.
Based on the feedback, this campaign has been a huge success as the winners have generally expressed positively towards their win and the prize. We believe that the nature of the prizes reinforces Berjaya Times Square Kuala Lumpur’s brand equity in a competitive market. We are constantly reinventing ourselves to keep up with times so it is good to see that the shoppers are actively participating in our activities.”

Berjaya Times Square Kuala Lumpur’s ‘Shop & Win’ campaign is proudly sponsored by Berjaya Times Square Hotel Kuala Lumpur, Biomax Skintologist, ETUDE House, Far East, Fashion Runway, Gelatomio, Giraffe, Hong Kong Kim Gary Restaurant, Keep Slim, Original Classic, Michael & Guys, Nutribon Beauty Sanctuary, Sakae Sushi, Sembonia, Starbucks and The Lady Profile: Details. 

or like their Facebook at www.facebook.com/BerjayaTimesSquareKL
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